IPhone App Marketing: 8 Ways To Increase User Downloads
The Apple iPhone has so far continued to hold its own in the marketplace, despite the tough competition from various rivals manufacturers and brands. These and several thousands of apps makes the Apple App Store stand tall in the app marketplace, which has led to a large influx of app developers on the platform.
Being an iPhone app developer who has successfully developed a nice app, the next step is finding ways to increase users downloads for your app. The more users are happy with your app, the more they will make referrals, which can help increase the rankings for your app. Here are 5 useful ways to increase users downloads.
1. Create a Website for Your App
You need to create a website for your app, once it is approved by iTunes Store. This will create more avenue for users to receive any important information about your app. Also, insert videos, screenshots, and reviews from trusted people so that prospective users can get a general feel of your app.
2. Engage Users
Once your app is fully developed, see how best you can present your app to potential users. Its very important as you develop your app that you keep your end users in mind while also letting them know the benefits that can be derived from using your app.
3. Focus on App Description
Ensure that your app description and title and app state clearly the functions of your iPhone app to users. Both app description and title should be keyword-oriented and careful so as not to ruined it. Also, stay away from using app names that are similar to other popular apps. It will do your app more harm than good.
4. Submit Your App to iTunes Store
Ensure that your iPhone application development meets all the required criteria as requested in the iTunes Store, before submitting it. Also, put down a good app description, that states simply the purpose and functions of your app.
5. Get Sponsorship
Although this can be quite difficult to get at the start-up stage, especially if you are a new freelance app developer. Notwithstanding, its worth giving a try, as an app sponsorship is bound to reduced most if not all your financial constraints as regard to promoting your iPhone app.
6. Do a Media Release
Get the word out to popular bloggers and websites about the launch of your iPhone app. This can bring the needed exposure for your iPhone app. Create a free trial period and ask these websites to do reviews of your app on their site. This will help drive traffic to your app and bring it more to the limelight.
7 Submit Your App to iPhone Application Review Sites
There are quite a number of suitable iPhone app review sites at your disposal. Make sure to submit your app to these sites, in order to gain access to user’s opinions concerning your app, because the more reviews you gain the more downloads you get for your app.
8 Engage Social Media
Everyone is on social media this days, and currently, Twitter seems to be the favorite among users of all ages. So ensure to promote your app on Twitter, Facebook, MySpace, YouTube, Google+ and the rest. Also, try and ask your close friends and family members to help share the app on their network and that of their friend’s as well, to drive more traffic to your app.