Mobile now takes a significant portion of the media time engagement. A recent study by ComScore revealed that almost 65% of the time spent on digital media belongs to mobile engagement. The importance of mobile for businesses has reached its all-time high. The potential of a mobile app to drive business conversion is tremendous, and it is not going to be different in the time to come.
But despite this tremendous potential most mobile apps are not making the revenue they are supposed to make to sustain the app as a business. Obviously, what the successful mobile apps are doing many other apps is unable to do that. While building a new mobile app, a company can stay away from some common mistakes to make their chances are bigger in the app marketplace.
Here we are going to explain seven development mistakes mobile app developers should take care of before launching an app.
Wrong platform decision
When building a mobile app, the first decision that you need to confront is concerning the choice of platforms. According to the niche of your business, your offerings, and the target audience you need to decide which mobile platform you are going to prioritize. In every platform, the competition is huge but creating the fastest version of the app for the wrong platform can have fatal consequences. If most of your target audience is iPhone users, you should not roll out your app for Android first. On the other hand, if you need to target multiple platforms eventually cross-platform development is the way to go.
Do you know most of the major brand names such as Facebook, LinkedIn, and several others initially went for cross-platform development but had to build the app later for the native platforms? So, when it comes to making your app deliver the perfect user experience for the respective platforms, there is nothing like a natural development.
Overloading too many features
If you think to offer to many features, you can make your app gather better traction and user engagement you are wrong. It is the contrary when it comes to engaging audience. An app overloaded with too many features can be confusing for the user. Moreover, optional features lead to the loss of focus. Your audience prefers the features that they need to get their things done. Unnecessary features only take away the users’ attention.
Not running a pre-launch campaign
These days launch off mobile apps no longer generate any interest since the audience is already too familiar with apps of every niche and category. So just launching a new app does not mean anything from the business point of you if you do not generate interest and take proactive measures for this. You need to run a pre-launch campaign before you launch the app.
First, as part of the pre-launch campaign take opinions and suggestions on the features of the app from your exhausting customers, friends, colleagues, neighbors, business associates and professionals you know. You can also share your idea about social media and seek the opinion of the prominent experts and media personalities. Share some video, app screenshots and the story behind the development of the app to the audience. Push your regular web users and existing customers to download the app and if possible incentivize the action.
Flashy design and less substance
There are too many mobile apps that are designed to grab attention instantly with flashy elements but take my word, most of them lack any set substance inside. When an app, aims to be a simple layout and easy to use navigation it helps the audience to get the things they are looking for and naturally these apps are considered invaluable by their users over the time. A dazzling look and feel compromising the ease of use and relevant content can no longer make an impression that your business is seeking.
Not taking the backend seriously
Just like every website, every mobile app requires a solid backend support. If your app is actively seeking customer feedback about your business for running a promotional campaign, do you have a backend team ready to support these features? If you want to generate business through your mobile app, you need to have a constant support from the backend to take care of the firm leads and queries.
Compromising on the cost of developer talents
Quality people make a brand; quality developers make a mobile app successful. So, when it comes to making your mobile app deliver business and create a digital space for your brand, you cannot compromise on the quality of developers. Obviously, highly experienced developers with a proven record of accomplishment are expensive for hiring. A start-up can find it hard to go for top designer talents for building their mobile app but since it is an essential digital product to ensure long-term impression for their brand they should not compromise on it for the sake of cost.
Not testing enough
Lastly, it is the testing phase of your app which will ensure optimum performance for your app. An app frequently being crashed or stopping to work now and then will invariably be despised despite the unique app idea and interface. You need to make it free from the bugs and errors. You also need to check whether the app’s design is at the to the point of perfection for fitting into different mobile screens.
In a snapshot
In most cases, once the audience finds your app worthless will not return and may even make bad publicity about your app. So, simple mistakes compromising the user experience and the purpose of the app can make you lose many of your audience permanently. If you cannot afford these mistakes, try to implement the tips mentioned at this moment.