8 Brilliantly Effective Modern Advertising Methods for Businesses
Over the years, advertising has evolved considerably and has now become a highly complex form of communication. Today, there are literally hundreds of thousands of ways that can be used by a business for delivering their message to their audience. This means that is a plethora of choices available to an ad agency when they wish to promote and market something. The internet alone offers a vast number of options and most ad agencies are scrambling to take advantage of these modern methods to reap their benefits.
Adding some modern advertising methods to your arsenal can undoubtedly provide huge returns, as long as they are implemented in the right way. Listed below are some of these modern methods that can provide to be quite effective:
1. Digital or Online Advertising
When you are using the internet and visiting websites, you automatically notice advertisements there. Likewise, you can also see ads in search engines. All of these are basically forms of online or digital advertising. They started out as simple ones, but have expanded to include web banner ads, which are quite similar to billboards on roads, bandwagon advertising as well as ads on social media networks. There are video ads as well that you can find on Facebook and other social platforms.
2. Mobile Advertising
A relatively new addition to the world of modern advertising methods is mobile advertising. Even though it is quite new, there is no denying that it is dominating the advertising market. This is primarily due to the fact that there has been an increase in the use of mobile devices like smartphones and tablets. According to the CEO of Orange Label Advertising, mobile advertising can have a powerful impact when done the right way and is becoming popular quickly for this reason. The current trends in mobile advertising involve the use of major social platforms like Snapchat, Facebook, Instagram, and Twitter.
3. Guerrilla Advertising
In the last 20 years, another form of advertisement has become quite noticeable and this is guerrilla advertising or ambient media. This term is broadly used to define anything that’s unconventional. Moreover, in guerrilla advertising, the customer is invited to interact with or participate in some way. Timing is as important as a location with this method and creative ideas and innovation serve as driving forces behind guerrilla marketing or advertising.
4. Print Advertising
There was a time when print advertising was deemed as a huge driver of sales, but it has taken a backseat as digital marketing methods emerged. Nonetheless, it doesn’t mean that this form of advertising has lost its impact. As a matter of fact, when combined with digital methods, print advertising can also work wonders in boosting sales and marketing efforts. There are sub-categories in print advertising, which include:
- Periodical Advertising: This form of advertising refers to ads that are printed in newspapers, magazines, or anything published at regular intervals.
- Brochures, Flyers, and Leaflets: While these ads can also be placed in newspapers, they are considered different because they are a more intimate and long-form method of engaging with the customer. This method is typically suitable when you need to cram more information than in a newspaper ad.
- Direct Mail Advertising: As the name indicates, this basically refers to print advertising that’s mailed directly to the customers’ addresses. If it is done in the correct way, direct mail can be an excellent way to engage with the client, as long as it is intelligently conceived, created and properly executed.
5. Broadcast Advertising
Until recently, this form of advertising was the only one available when businesses wished to reach a large audience. This mass-market form of communication typically involved the use of radio and television, but it has taken a beating in the last couple of years. But, it is still a popular way to reach your audience, especially on special occasions or at specific times when you know they will be watching the TV or listening to the radio.
6. Testimonials and Endorsements
One of the most modern and powerful advertising methods to be introduced in the past few years is the use of celebrities and other important figures in the promotion process. Getting an influential personality to endorse and recommend your product is enough to tempt customers to try the product.
7. Outdoor Advertising
While it is not exactly a new method of advertising, it still remains effective and is widely used. Also called out of home advertising, this term refers to any type of advertising that targets the customers when they are outside. This can include bus shelter posters, billboards, fly posters and even digital boards you see in some areas.
8. Public Service Advertising
Last, but not the least, there are also Public Service Advertisements (PSA), which are primarily aimed to educate and inform instead of selling a product or service. They traditionally appeared on radios and TVs, but can also be seen online now.