The recruiting world is full of dangers and hardships. Employers are not just going after people with the full set of ideal technical skills, but the new employee should also share the same values of the company, concentrate on constantly improving their soft skills, be a great fit for the whole team, quickly adapt to the culture of the company, and show loyalty.
Recruiting platforms are no longer viable nowadays when the requirements for the position go beyond any list of abilities and skills. These websites offer just an impersonal and distant connection between recruiter and candidates, and none of these two sides can really understand what to expect from each other. For example, when someone says they have great problem-solving skills, their receptor still doesn’t have enough details to understand how far these traits can go.
With the help of Internet, everything can be improved at this hour, even the recruiting jungle. Twitter has become a powerful social media platform that more and more employers are actually using to find their ideal candidates for their professional fields.
While some companies avoid making a big fuss about their openings, this social media platform has already proved that it is more than just a fun content source. And here is how Twitter has done it.
First off, some statistics from the Recruitment Industry shed some light over the real form the classic CV has turned into. Even though once the job is posted, it takes 200 seconds to receive the first applications, recruiters spend an average time of only seven seconds for each resume.
Plus there are 83% chances that the cover letter won’t even be read. However, numbers are looking great when it comes to the present-day recruiting mediums. 68% of employers are searching their candidates on social media, and 89% of companies are adopting social media as recruitment tools. Now that it’s proven Twitter can be an ideal tool for recruiting, let’s see how things work.
Apply same marketing strategies for the open position
If companies are so good at finding prospective clients and converting them into buyers, why not apply the same marketing strategies to find employees? Another difference between recruiting platforms and social media promotion is that the first ones get all the job seekers to view the available job position, while Twitter finds only the ideal candidates for the job in a matter of days.
So, the first step is creating a Twitter project. You need quality copywriting to express what you need within the limit of 140 characters, a powerful hashtag to track down and supervise the entire operation, and as many influencers as possible to talk about and retweet the event. It’s important to emphasize all positions available in the company. Take for example some Lowes employment opportunities which cover a wider set of useful information, from available jobs to the application process.
The chances are that companies already have the majority of the influencers they need, and these are in fact their present employees. If the company culture is encouraging its staff to be the best in their field and be open about their activities, the employees might be the ideal ambassadors of the brand.
Some of them might already have a strong Twitter community with whom they share their professional interests, and within these communities might also activate the ideal candidates for the job. And this is how social media recreates the power of the word of mouth, and the news is traveling at the speed of light in the digital world.
Turn the job position into a live event
When companies are after great talents as future colleagues, it means that the candidates are good enough to have several work offers, so they can afford to be picky. The hunter becomes the hunted. More exactly, the candidates want to make sure that they also like their future working environment.
So, creating a line of communication between the company and candidates is a crucial step in the recruiting world, and Twitter excels in this field also. Thus, companies are encouraged to open up and send live tweets about the advantages that are in store for their future employees as well as the beneficial events that are happening within the company.
Every company has a different culture, and each tweet should give a glimpse of its fertile environment. Companies should tweet immediately about their Fun Friday activities, about the international progression of their teams or even about the common yet enjoyable things that happen within their offices. Has a new fancy table been purchased? Tweet a picture of it with the hashtag chosen for the recruiting Twitter project. Has a team come up with a quirky idea on how to organize an intensive brainstorm? Tweet about how much freedom every employee enjoys at work.
An honest and fun series of tweets that talk about the work culture will do a much better job than the stiff company descriptions that are usually posted on recruiting platforms.
All in all, these sum up the advantages of including Twitter in the recruiting efforts of a company. Transparency will always be seen with good eyes, especially when qualified professionals are looking for their next home for their career.
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