Using social platforms to connect with customers, both existing and potential, is a proven way to increase your sales and get to know your customer. The field of social commerce is increasingly lucrative; especially for those with the right strategy.
Modern society would be nothing without our smartphones – we are constantly using them for networking with friends, family, and colleagues. What better place to catch us off guard than a strategically placed suggestions for a product or service? When ads are targeted according to our browsing history, they don’t feel so much of a nuisance—making them effective.
Turning Window Shopping into Sales
Have you noticed that when you visit a site, for example a DIY site and then navigate away to Facebook, adverts for the DIY site appear on Facebook? The retargeting of ads help companies draw you back into their website. Saying things like ‘complete your order’, if you’ve abandoned your online shopping cart often makes ‘just browsing’ into buying. Thus ramping up conversion rates.
Facebook is an ideal platform to place a piece of content that will encourage users to engage with branded offers. Setting up a Facebook page for your car dealership business is definitely recommended as there are endless possibilities associated with Facebook pages. Sponsored ads on Facebook work by targeting customers with interests similar to the product or service offered by the advertiser. If your customer ‘likes’ a certain car related page or has a browsing history of related automotive searches, with site permissions (cookies), they can be directed to appropriate content or purchasing sites that are relevant.
The following are strategies used by card dealerships to increase customer engagement, garner social media following, and promote sales:
- Competitions and Giveaways
Social media posts who offer attractive prizes for winners picked at random for ‘likes’ and shared content gain lots of attention. This encourages bulk traffic to the site and interest in the products offered. Please refer to Facebook’s rules around contests.
- Events Pages
RSVPs for attendance of events helps gauge interest and demographics of customers. It also helps increase event attendance and can encourage ticket buyers to act fast, by purchasing tickets early to avoid sell-outs.
- Exclusive Discount Codes
Getting customers engaged by providing exclusive content and incentives such as discount off purchases to those who engage with branded sites, can be done through many platforms, however Facebook has the largest scale with over 1.6 billion users
- Blog and Guest Posts
Brand outreach to other collaborators is beneficial to both parties, as it increases exposure and draws fans of one party to be connected to the other party. Also tactical use of anchor text helps improve your SEO as well as increase clicks and Likes. Staying on top of the zeitgeist is essential to provide relevant and interesting content to Facebook users.
Car dealerships who use social media to directly reply to customer posts and comments give the dealer a human identity and establishes a discourse between customers and the brand, which ultimately promotes loyalty as well as a good perception of the dealership.
Utilizing some or all of these social media efforts should in the long run, result in more sales for your dealership