Connecting with your social media followers is something that is really important because this is what actually brings in more followers on the long run. If you cannot establish a connection with the follower, you can be sure that the results you will get will not be as great.
Many social media managers do not know much about what they have to do. They will just promote information about the company and about the services that are offered, without taking any step towards establishing a connection.
The big problem is that many of those that manage social media pages do not actually know what to do in order to connect with the followers. If that is your case, here are the facts that you have to remember:
Share Articles That Are Helpful For The Target Audience
If you want new followers and you want to establish a good connection with the people that already follow you, it is vital that you share content that is valuable for them. For instance, let’s say that you run pages that service a spiritual website. In this case, a focus put just on the services offered would be a bad idea. You can share topics of great interest like the top 11 spiritual books to read in 2015 or tutorials about how to achieve spirituality.
One of the best ways in which you can show that you value your audience is to talk to the people that follow you on social pages. They can so easily end up feeling valued when you simply ask questions and look for genuine feedback. At the same time, conversations will bring in data that you can use in order to offer better services. Smart internet marketers start polls, ask questions and always answer any question that a follower may have. That is what would help to establish a connection that is not possible in a different way.
We do not say that you should use photos that include motivational quotes or funny pictures. This is what most social media managers do in an attempt to create a connection. Something like this does not actually create a connection. What it does is get more likes or shares. It is not something that is in your best interest when the motive for liking is the fact that the follower is amused or likes a quote.
The trick in using photographs is to brand them and to make them connected to the industry you are in. For instance, in the event that we have a page like the example above, we can add a passage from a book that is sold by the site and link the actual book for more information.
Keep in mind that it is really important to have patience and truly understand what the target audience is looking for. You want to establish a good conversation with those that are much more likely to buy something from you instead of simply aiming for conversations with whoever you want.