10 Social News Aggregators to Help You Reach New Audiences
You’ve written a blog, or added a social media post, or thrown an image onto Instagram … but what happens now? Do you just wait and hope to be found among the millions of messages bombarding the public every day? Of course not. That’s where social news aggregators come into play. These are handy-dandy platforms that assist you in getting the word out, whether it’s just for your pleasure or for serious business marketing.
Each aggregator in Internet-land helps people find your content by making connections between that content and similar items your friends, influencers, favorite news sites, etc., deem worthy of seeing and showcasing. The key is to make sure you’re choosing the right aggregator for your needs, and that’s why we’ve put together 10 of our favorites so you can determine which one will best fit the bill.
Reddit is one of the kings of social news aggregators, allowing the most popular news to organically filter to the top using an algorithm based on shares and keywords. However, the nice aspect of Reddit is that you don’t need to make it to the first page in order to be seen. There are literally thousands of Reddit subtopics – yes, even one devoted to bacon – so you can drill down to the right audience. In order to share on Reddit, you have to create a free account, which takes about 10 seconds.
2. Hacker News
Hacker News is focused primarily on science and tech-related items, although occasionally a random topic will make its way through the ranks. Many of the posts focus on web technologies and programming, but you may see the occasional post about tuberculosis or astronomy. While it’s free to log in, it’s a very bare-bones platform that requires a little bit of finagling to get the hang of. Comments are big in Hacker News, so be prepared to contribute to the conversation. This will assist in getting more traction for the items you plug.
For inbound marketers, this is the right place to find SEO and marketing advice. Plus, you can ask all the questions you have related to your given field. Again, registration and login is free and will give you the opportunity to post to your heart’s desire. Just don’t be too in-your-face on Inbound.org. Inbound marketers aren’t looking to be sold to; they want true information and meaningful dialogue. Use this platform to set yourself up as an expert, not to necessarily woo clients right away.
After you log in to GrowthHackers, you’ll be able to sift through tons of marketing-related trending conversations and articles. If you’re in need of some advice when it comes to making your mark in your industry, this is the place to find it. Conversely, if you have advice to share, GrowthHackers is the social news aggregator to be.
BizSugar takes business sweetness to a new level by providing you with all the best business info that’s floating around the Web. You’ll find every topic from finance to management to technology, and you’ll be able to comment, vote and share. One caveat: You can’t submit your own content without registering.
6. Design Float
Web designers in search of serious pieces that relate to their profession will find Design Float to be a boon. As content is shared, it’s floated to the top of the first page. You can also search for specific information to help you cull through all the chatter. After logging in, you’ll be able to freely add your own Design Float submissions.
Highlighting items that promote social good and the environment is the focus of GOOD Community. To become a strong presence here, you can easily register by linking your Facebook account, making it unnecessary to have a separate login for GOOD Community. (One less password to worry about, right?) Inspiring pieces, like this story about a homeless man who received $100 and used it to buy food for other homeless people, do very well here. If your intended audience is vegan, vegetarian, green and/or social justice-minded, you’ll be able to reach them here.
8. Product Hunt
Product Hunt conveniently allows you to log in using your Twitter account, and then be able to spread news regarding great new projects and products that are available. Product Hunt’s collections allow you to peel back the layers of the proverbial onion and drill a little deeper for what you need.
Want to learn everything that’s hot on the Web design stage? Register quickly at Designer News and you’ll be able to peruse a wide world of design-related stories and discussions. You can also post a design job for a monthly fee if you’re looking for a web design professional.
10. Blog Engage
Have a blog that isn’t getting you the traction you want? Try Blog Engage. Register and set up a login, and you’ll be prepared to start sharing. Plus, you can maximize your time on the site as a reader and a contributor by pinpointing your material within a narrower subject area, such as science, gaming, and video blogging.
Of course, these aren’t the only social news aggregators available in cyberspace. Which ones do you like to use on a regular basis? Share your favorites in the comments below!
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