What do we as a human race all have in common? Each one of us likes to get our information immediately. We want to waste no time. We want it NOW…better yet- yesterday. You are probably even reading this and thinking “I hope she gets to her point soon.”
Launched in Japan, QR codes (Quick Response) codes do just that. Even the name is shortened to spit it out faster. QR codes are popping up everywhere: on business cards, boarding passes, flyers, etc. These little black and white maze-like barcodes are your gateway to more information on a particular business, website or product.
QR codes are quiet similar to standard barcodes you see on various product packages but pack more of a punch. While typical barcodes are one dimensional and are maxed out at 20 numbers, QR codes are 2D and hold thousands of characters of information.
When you scan a QR code using a smart phone, you can instantly retrieve information from the web, email or even instant messengers. According to Socialmediaexplorer.com, 51% of Americans will own a smart phone this year. Denso Wave (a branch of Toyota and creator of the QR code) could not have had better timing. People crave immediate information and with a quick scan of a QR code- you’ve got it!
You can also share information using QR codes. With the app known as “Likify” (likify.net), you can create a QR code which will link to the “like” feature on a Facebook page. Perfect for a small (or even large!) company looking to promote its business.
Companies around the globe are jumping at the chance to use QR codes. Scanning them can provide coupons for a product, directions to the business, an opportunity to provide feedback and even suggestions for related products or services.
With QR codes being so easy for users and businesses alike, there’s not telling how popular they will become! Have you used a QR code recently either personally or for business?