Expert may be stretching it somewhat, but there are many things you can learn about the world of business from social media alone. There are currently over two billion social media users in the wor…
The Actual Truth About Fake News and Facebook
Fake news exists. It’s a simple truth that we have to accept in order to have a chance not to be led on by them. With the ascent of the social media, this problem has gotten more prevalent in the w…
How Your Business Benefits From Social Media Marketing
If you are about to start a business and everyone’s saying you should be using social media to your advantage, you definitely should listen to their advice. Social media is the most powerful tool y…
#HighStreet: How Brick-and-Mortar Retailers Are Using Social Media to Retain Customers
#HighStreet: How Brick-and-Mortar Retailers Are Using Social Media to Retain Customers Generally, the internet has been seen as a bad thing for high street retailers. Blockbuster, Woolworths and Ba…
9 Metrics for Evaluating your Social Media Performance
Are you finding it hard to track your social media success? Do you want to look for metrics which can reveal the nitty gritty of any marketing strategy regardless of hard yards put in? In this post…
8 Ways Facebook Forms Can Amplify Your Online Reach
Have you ever considered using Facebook forms for initiating a platform wide survey? Do you know how important these forms can be for enhancing your online reputation and even the brand value? In t…
How to Get VC Funding with Social Proof
How to Get VC Funding with Social Proof The prevalence of new startup companies today seeking to secure VC Funding means the race to finding sponsorship is as tight as ever. With investors looking …
Social Media Automation vs. Customer Engagement
Here is a thing; social media acknowledges nurturing— regardless of your business. However, some of us have persistently been using automation instead of segregating users based on demographics, ch…
Winning Customers: 8 Apps You Can Use to Effectively Run Social Media Contests
Social media marketing has become an integral part of reaching out to a business’ target audience, due to the huge number of the population using social sites. But before you go running to create y…
Building an Effective Social Media Monitoring Strategy
Building an Effective Social Media Monitoring Strategy When Salesforce acquired a CRM tool called RelateIQ a couple of years ago, it resulted in the company canceling its contracts with a number of…