Current Trends in Digital Marketing Digital marketing continues to evolve at a rapid pace with the assistance of automation to analyze and predict market trends and sales. Technology provides more …
Best Tactics to Generate B2B Leads Online
Best Tactics to Generate B2B Leads Online It is common knowledge among businesses that it is difficult to make a sale if your prospect has no prior knowledge or interest in what you’re offering. Th…
Data Science: Good Career But Beware!
Data Science: Good Career But Beware! This article is all about data science. Although it has a rather negative title, it is actually an encouragement for people to join the ranks of data scientist…
How to Set-Up Actionable Paid Campaigns for Search Engine Marketing
How to Set-Up Actionable Paid Campaigns for Search Engine Marketing Pay Per Click (PPC) and Search Engine Marketing (SEM) are powerful digital marketing channels that are interconnected thoroughly.…
How to Find Your Target Audience Using Facebook Split Testing Feature
How to Find Your Target Audience Using Facebook Split Testing Feature A large percentage of your target customers are on Facebook – the data says so. Every month, there are over 2.32B active users …
Effective Ways to Use Email Marketing Metrics to Enhance Your Business
Effective Ways to Use Email Marketing Metrics to Enhance Your Business With email marketing emerging as a top channel for driving engagement in the early stages, it is undoubtedly one of the most effe…
Digital Transformation Statistics for 2019
Digital Transformation Statistics 2019 In 2020, the average person will have more conversations with bots than with their spouse | Gartner Over 50% of the world population is under 30 years old | E…
Data Management Sins: The Worst Mistakes That You Should Avoid at All Costs
Data Management Sins: The Worst Mistakes That You Should Avoid at All Costs The modern world thrives on data. Computers, smartphones, even a simple switch can carry data. And the ability to process…
4 Tips for Getting the Most out of Big Data
4 Tips for Getting the Most out of Big Data A recent McKinsey survey revealed that, in general, only 19% of American enterprises believe that their big data analysis activities contribute to profit…
What the Million Dollar Spending [Survey] Says About Global Markets
What the Million Dollar Spending Survey Says About Global Markets What would you do if you received a $1M gift? It sounds like a silly question, and images of luxury cars and beach getaways are lik…