In my studies of social psychology, there are two behaviors that pop up frequently. This would be especially true as it relates to a discussion about security. These are the two extreme behaviors. …
Essential Role of Social Media Networking in Ecommerce
Social media serves a vital purpose in online marketing by helping companies establish stronger web presence, generate leads and increase traffic. A well-structured social media strategy is important …
The 10 Commandments of Social Media and Content Marketing
The advent of internet technology has changed how people do things. Online shopping is one of the most popular activities nowadays. However, online marketing is even more widespread. Marketers are emp…
Turn Those “Likes” Into Cash, How To Use Social Media To Make Money
Turn Those “Likes” Into Cash, How To Use Social Media To Make Money There is a lot of advice on how you HAVE to use social media when you start a new business. You want to establish a brand using F…
What is a Brand Kit and Why Should I Care?
What is a Brand Kit and Why Should I Care? Have you ever heard the term “brand kit,” branding kit,” or “identity brand kit?” If so, have you ever wondered what it is and if you need one? Yes, it is…
How to Get Your Business on Google’s Map
How to Get Your Business on Google’s Map There are many reasons to set up a Google+ Page for your business. And if the majority of your business is driven by your location, then not having one is e…
Back to the Basics: When to Use a Facebook Local Business Page vs. Company Page
Back to the Basics: When to Use a Facebook Local Business Page vs. Company Page Facebook doesn’t appear to be going anywhere anytime soon, so it’s important that you’re carving out a space for your…
How to Build a Successful Global Brand
How to Build a Successful Global Brand Pursuing a global brand offers a vast opportunity to expand your business coverage but it essentially entails a lot of hardwork in order to make yourself success…
5 Facebook Page Post Ideas That You Can Use Today!
5 Facebook Page Post Ideas That You Can Use Today! Do you get stuck thinking of what to post on your Facebook page and end up posting something that really isn’t your best work just because you wan…
Social Media Tools Map
Our good friends at Overdrive Interactive released their most recent social media tools map (below). While no map is perfect (e.g., include some of the Chinese social sites like Renren & Kaixin, c…