3 Ways to Grow Your Reach as an Influencer
A social media influencer can influence their audience. They can impact the buying decisions of their following, and they are generally experts in their area of focus. This means they are often an authoritative voice in their industries. If you are interested in growing your reach as a social media influencer, there are several ways to do so.
Diversify Where You Spend Your Time
It may feel like focusing on different social channels takes up too much of your time, but using different platforms will help you expand your reach and make more money. This doesn’t mean you have to come up with completely new content for every social channel you use. You can repurpose content for your other channels and reach other people who might not use your main channel. Becoming a social media influencer takes time, and you won’t start making money overnight.
However, if you are willing to invest the necessary time, you will be able to start growing your brand. This may require you to cut back on other areas, like switching to part-time hours at your main job. It may be more feasible than you think, especially if you cut down on other expenses. Consolidating student loans can help you pay off your school debt by taking out a new loan. If you are thinking about this option, you can learn more about student loan consolidation vs refinancing to help you decide.
Post Regularly
If you want to see your accounts grow and you are looking to be on your followers’ minds, it’s important to use data to build a following and to be there every day. This requires you to post regularly, whether that’s every day or a few times a week. Creating content takes time because you need to plan your post, set up your camera, and create the content. One way to make regular posting easier is to batch content.
This means that one day, you will create all the photos and videos for the week or the month. You can then set aside another day to write captions for each post. That day or another day, use content scheduling tools to spread out the photos and videos so you are posting a similar amount each week. This makes the process much more efficient, and spending a couple of days on production is less likely to lead to burnout than if you tried to come up with new content every day.
Connect with Your Followers
It’s important to keep track of growth rates, but it’s even more important to focus on your community’s quality. If you are only focused on numbers and not community engagement your audience may be large, but they may not trust you because you haven’t spent time connecting with them. If you are more focused on quality, your audience will trust your recommendations and purchase the products you suggest. Brands often spend time looking at an influencer’s community before deciding whether to partner with them and if they feel there is little to no connection, they may move on to the next influencer.
This article has been published in accordance with Socialnomics’ disclosure policy.
