Social Media and ChatGPT — 7 Ways To Streamline Your Marketing Strategy
With ChatGPT taking the world by storm, new AI-powered opportunities are arising. Social media marketing is one of the many areas that could benefit from this technology.
However, with all the buzz surrounding it, it can be hard to discern the chatbot’s real worth in digital marketing. There are many misleading notions that either belittle or magnify its capabilities.
In this article, we’ll take an in-depth look into ChatGPT and what it can realistically do for your marketing strategy. You’ll find practical tips and suggestions that will simplify content creation and routine tasks. Ready?
What is ChatGPT and what is it used for?
ChatGPT is a natural language processing chatbot, launched by OpenAI in November 2022. It’s based on AI technology and trained to answer questions in a surprisingly human-like tone.
It relies on GPT-3 (Generative Pre-trained Transformer 3), a language model that employs deep learning for its responses. It was trained on 570 gigabytes of text across 175 billion parameters.
But you don’t have to be an AI expert to use ChatGPT!
All you need to do is state your request. It can be a question, but OpenAI recommends statements for more detailed results.
Its primary use is to generate responses that sound natural for virtual assistants, chatbots, and AI system conversations.
It’s also suited for a broad range of other creative tasks. It can write:
- Blog posts
- Product descriptions
- News summaries
- AI art prompts.
Best of all, the basic version is completely free. OpenAI also announced that a premium subscription plan, ChatGPT Plus, will be available for $20/month. It will grant users faster responses and priority access to new features.
How to use ChatGPT in social media marketing?
Google searches indicate the majority of ChatGPT users are seeking help for essays and programming. However, its versatility makes it an excellent pick for social media marketing as well. It’s useful for both content creation and curation.
It will generate more leads and improve customer engagement with customized messages and advertisements. On top of that, you can use it to:
- Identify keywords for your marketing initiatives
- Write attention-grabbing ad copies
- Create interesting content for social media
- Train chatbots on your website to respond in a more conversational way
- Collect and analyze data based on audience choices
- Streamline customer service.
One of the biggest benefits of ChatGPT for social media marketers is its ability to come up with fresh content ideas. Most importantly, they’ll be specifically tailored to your brand and audience.
7 Ways to use ChatGPT with social media
A whopping 77% of the US population has a social media account of some kind. Marketers that know how to target this audience have a clear advantage.
However, it can be difficult to reach users through all the noise and competition. You’ll need to evaluate your methods and think of something that’ll make you stand out.
That’s where ChatGPT comes into play:
According to GlobalWebIndex, 43% of global internet users aged 16-64 research products online via social media. There’s no better way to get their attention than with an irresistible caption.
High-quality copywriting will do most of the heavy lifting for your digital marketing strategy. Unfortunately, it can be quite challenging to come up with good ideas all the time!
That’s why ChatGPT is such a game-changer.
If you’re having a brain block, it can take over and write a brilliant caption. Of course, you’ll need to specify the details for your post first.
2. Content calendars
Social media marketing often relies on a regular posting schedule.
Content calendars help you schedule and organize your posts across all your platforms. They usually contain the precise time and date your posts will go live, your social channels, creative assets, and more.
With ChatGPT, you can create quick calendar mockups for every month. Be sure to explain in detail the format you want and what kind of information it should include.
3. Comments and interactions
To nurture a brand community, you’ll need to interact with your audience. That includes responding to their comments.
According to American Express, 35% of customers in the US post negative feedback on companies, while 53% share positive comments. Both types of interactions give you an opportunity to build your reputation.
If it’s a positive comment, you can thank your customers and let them know you appreciate it. Negative interactions, on the other hand, allow you to resolve issues and focus on areas that need more work. Even neutral questions are a chance to strike up a conversation!
ChatGPT can assist you with your answers. You’ll need to include the commenter’s name, exact wording, and what it’s related to for context. Your prompt needs to be precise to get a good response.
4. Goal-oriented campaigns
You can also use ChatGPT for social media campaigns. They’re an indispensable marketing technique for all kinds of businesses.
Naturally, your campaigns need to be well-coordinated to be effective. They’re strategic and aimed toward influencing your social media followers to act a certain way.
ChatGPT can help you craft your strategy and appeal to your target audience. Think of your goals and who you’re trying to reach while providing inputs to the chatbot.
5. Product promotions
Gen Zs and millennials make up 68% of users relying on social media for product discovery. They’re also the heaviest social media users — and the prime target of most product promotions.
You can bring attention to your new products in various ways. Common strategies include:
- Discounts and limited-time offers
- Virtual or live events
- Email marketing
- Collaborations with influencers
- Free samples.
ChatGPT can be a great asset in this regard. It can suggest social media promotion ideas based on your input. Your prompt should cover your goals, target audience, and product details for the best results.
Relevant hashtags make your content easily discoverable. They expose your brand to a wider audience. However, finding the right ones can be tricky. You’ll need to pick brand-appropriate hashtags that are short, simple, and brimming with activity.
ChatGPT can simplify this process for you. You can simply tell it to list hashtags related to your topic or goal.
Still, you’ll need to research them before use to make sure they can’t be interpreted negatively.
7. Blog posts
77% of internet users like to read blog posts, which makes them integral to online marketing.
But writing an excellent post that people will want to share and read is a tough task. There’s a lot to consider during the creative process, like readability, format, and keyword optimization. And sometimes, writer’s block will rear its ugly head and stump all your efforts!
You can use ChatGPT for inspiration and as a base for your post. The chatbot has limitations (more on that in a bit!) preventing you from completely relying on it. Still, it can help out with your draft.
Be sure to specify your post’s tone, the information it needs to include, and your intent.
Can ChatGPT replace social media managers?
Despite its thundering success in digital marketing and other areas, ChatGPT can’t completely replace social media managers. Yes, you can relax — AI is not coming for your job.
That’s because ChatGPT is a tool with certain limitations.
Its output entirely relies on your input, for one. It can’t create anything by itself. It’s entirely dependent on you to provide details and context.
For example, ChatGPT can’t possibly gain a full understanding of your brand’s target audience based on your simple instructions. That kind of expertise takes nuance and experience.
That also means you can’t use the chatbot for any long-form content. It would require too many instructions.
Additionally, successful marketing strategies often require thinking outside the box. Meanwhile, ChatGPT can only list common methods of product promotion, for example. It can’t come up with something new and groundbreaking for your campaign.
Basically, the chatbot is incapable of any kind of activity that requires true creativity.
On top of that, ChatGPT may provide incorrect answers. According to OpenAI, it has limited knowledge of events after 2021.
ChatGPT and social media are still at the beginning of their relationship. But there’s no doubt it’s going to be a fruitful one.
As long as you’re aware of its strengths and limitations, this chatbot will be a great ally to your business. It excels in situations where you need quick and short-form responses or ideas for campaigns. It can also serve as a building block for longer, structured blog posts.