7 Best Audience Engagement Tools Every Marketer Should Know
If you’ve spent any time at all researching audience engagement and how to best use it to drive brand awareness and retention, you’ve probably come away with a clear impression of one thing: audiences are expensive.
In the digital age, as in previous generations, brands must continue to invest in their brands’ reputations while simultaneously maintaining a certain degree of control over where that reputation will take them.
To help increase brand visibility and retention on an audience level, marketers look to various methods of engagement. Sometimes these approaches are more traditional like lead nurturing or SEO-compliant content marketing.
Other times, more experimental like audience targeting or social media marketing. The best way for every brand to optimize its engagement strategy is with a combination of both.
In this article, we’ll discuss the top seven best audience engagement tools for every marketer and what you need to know about using them effectively.
What is Audience Engagement?
Audience engagement is the act of spending time with a brand or product to create an emotional connection with the customers. It is the process of building a relationship with an audience on an emotional level.
Audience engagement can be physical, virtual, or some combination of these. It can be a form of exposure for the brand or it can be the result of an internal campaign. Physical engagement (behavioral) might include a brand visit to your store or the purchase of a product.
Virtual engagement might occur when a brand is spotted in a social media post or somehow encountered by a user on your site. You may hire an SMM manager or hire remote developers for websites to be easier to reach online.
There are many ways to target your audience and different audience targeting tools are appropriate for each marketer. For example, if you’re targeting a market that might be overlooked by traditional media sources, a social media campaign with content might be the right tool for you.
7 Best Tools for Effective Audience Engagement
There are a variety of tools available for content production and marketing that can help you get the most out of your audience, such as AI content marketing tools, copywriting software, and so on.
To get the most out of your audience, you need to create content that creates an emotional connection with the brand or product and then engage with that content in a meaningful way. You can do this by building relationships with customers and answering customer questions as part of your lead nurturing or content marketing strategies.
Here are the top seven best audience engagement tools for every marketer.
Mentimeter is a mobile voting software that displays the results in real-time using graphs and charts. It’s ideal for live, virtual, or hybrid events, and it can be used for promoting your recent products. It can handle over 30,000 votes per minute and may be used for both small and large events.
The software supports a variety of question/response styles, including multiple-choice, open-ended, rating scale, and word clouds. You may also simply customize it with your logo so people will remember your brand right away.
Glisser may be used for live polling, audience Q&A, quizzes, event feedback, and even digital notes. You may also quickly acquire insights and statistics from the event to understand a variety of indicators, such as session efficacy, engagement rate, and even delegate contentment.
During a product promotion, marketers can share content with the audience’s mobile devices using Glisser. People can like, leave a comment, or share the content on their social networks.
Games are an excellent way to engage an audience, and LoQuiz makes it simple to create a range of games and quizzes using an integrated question library. It may also assist you in organizing custom treasure hunts that use photographs or textual clues to lead players.
The program, which is operated on a tablet by a designated team leader, employs GPS for outside positioning and a customized hint system for inside question mapping, making it appropriate for business events of all sizes.
Sli.do is a useful audience engagement tool that aims to get your customers thinking and interacting more creatively with your brand. It has the standard live polling, Q&A, and quiz capabilities!
Sli.do is entirely customizable and does not require an app installation, which is always a plus for every marketer. Customers can upvote their favorite questions in the Q&A area and you can evaluate answers before they are seen by others.
Kahoot! is one of the greatest free quiz systems for increasing audience engagement. This software makes it simple to play group quiz games. The game master just signs in, writes a quiz, and distributes the room pin code to players.
Players or your customers can enter the pin into mobile devices and respond using these cellphones or tablets.
The software calculates points automatically depending on the speed and correctness of the replies. Quiz creators can also use photographs and videos, and the game contains amusing animations.
QuizWhizzer is a gamified quiz platform for team building, instructors, and even brands that is also enjoyable for workgroups. This platform provides custom quizzes with a unique picture backdrop and eight distinct question categories such as drag and drop, ordering, multiple choice, short answer, and interactive power-ups.
Players enter the game with a code and can create their avatars. Each quiz may seat up to fifty people, making it suitable if you want to conduct a product promotion with the goal to spread awareness.
While there are no right or wrong answers in personality tests, these games may be a fun method for team members to learn more about each other, especially for brands to research their market. Your brand can start quiz content on social media with fun questions such as: What Famous Internet Memes Are You?
Participants may either take the quiz separately and compare and discuss the results, or they can chat through the quizzes in real time and explain why they answered the way they did. This is a purely recreational activity with no winners or losers. These tests, on the other hand, can inspire dialogue and provide the audience with a greater understanding of the brand’s essential identity.
Audience engagement tools are important for every stage of brand growth, from onboarding a new customer base to growing a thriving business. The best way to use audience engagement to its full potential is to create content that creates an emotional connection with the brand or product and then engage with that content in a meaningful way.
Audience engagement is a key strategy for increasing brand visibility and loyalty. It is important to remember that it is a two-way street: it is either how you engage with customers or how customers find a connection with you.
Audience engagement tools are not only necessary for creating digital content for different platforms, but also for building relationships with potential customers in the future.