7 Ways to Promote Online Courses on Social Media
Promoting an online course is not a task, especially as the markets grow. Social media platforms have become the key marketing strategy for many course developers.
Many course developers have found success in utilizing social media to advertise their online courses. Today, we’ll go through 7 strategies to use social media to promote your online course
You’ll need a robust marketing plan in place if you want your online course to be successful. There are a variety of approaches you may use, but social media has shown to be a powerful tool for promoting an online course.
There are 9 social media concepts listed below, which are divided into four categories: interactive, experiential, instructive, and special promotions/advertisements.
#1: Create a Facebook page for your school
It is important to have an online presence on social media, particularly on Facebook, because it may assist your brand with being found more quickly.
You may have your audience looking for you and eventually following what you’re doing if you set up a Facebook page on this network, which continues to be the most popular.
On Facebook pages, you can add information relating to your online course, such as blog entries on your topic, which will increase interaction, and trust and eventually lead to more purchases.
Furthermore, a Facebook page may offer useful information on how, when, and why your target audience interacts with you. It can inform you which types of postings generate the most interaction, allowing you to publish more of the same type of material that people enjoy.
Apart from that, you can attract people to check out your course quality, by providing mini, free courses.
#2: Use Social Community
Don’t take groups on Facebook or LinkedIn for granted. They exist for a reason, and that goal is to bring people together who have a shared interest. What you can do is join a group that deals with the subject of your online course. Better yet, make your own!
Let’s take an example. If you are teaching yoga online you can search for yoga, yoga for beginners, or yoga community to find people interested in yoga classes, know about yoga or want to learn more about yoga.
Remember that each social group has its own set of regulations, so make sure they accept promotional information. Once you’ve joined, submit relevant and helpful information to assist users, respond to questions, and establish yourself as an expert.
Then, over time, progressively encourage them to visit your website by directing them to a specific landing page or directly to your courses page. You may also provide a free sample of an introductory course to assist people with comprehending what they would be studying.
#3: Start a YouTube channel
92% of marketers admit that video is an important part of their marketing plan. When it comes to online classes, though, video is even more important. That’s because it’s such an important part of interactive learning.
Whether you’re teaching through animation, screencasts, or whiteboards (including explanation videos) in your online courses, it is a good idea to advertise them.
Consider starting a YouTube account to publish a series of videos that will teach your students how to utilize your course, how to construct a course outline, or show off your work.
#4: Instagram Stories
Instagram stories are a great way to introduce yourself to new people and show off your online courses. It lets you share behind-the-scenes photographs, screenshots, post questions, and polls straight to your audience as an engagement tool.
By telling tales, you’re urging your audience to respond to a call to action and connect with you, either while answering a question about your course or about themselves. Using the platform’s winning features, you may come up with hundreds of different ideas and methods to convey information.
Begin by telling them about yourself and how it all began, describing the road that led to your online course, and encouraging them to check out a new article or product.
#5: Social Media Live
You can go live at a specified time of day or once a week if you’re a life coach offering courses. This type of communication allows you to communicate directly with your followers, providing them with helpful advice or encouraging words. That is, in most cases, exactly what your employees require.
You may invite them to check out your course at the end of each of your live actions to help them decide whether they want to participate.
#6: Optimize Social Media Profiles
It’s the digital age, and the first thing a potential buyer does when they’re interested in your items looks you up on Google. Because it appears top in search results, having a dedicated page for your course company might enhance the likelihood of people contacting you.
However, for this to happen, you must ensure that your social media profiles are full and contain all of the information that clients will need to contact you.
Create a company description that in 1-2 words tells people who you are and what you do. Then, if you’re using Facebook, change your About section to include at least one contact point, such as an email address, phone number, or customer service.
It’s important that people should be directed to the social media channel that you utilize the most, and then encourage them to take additional action via a CTA button such as ‘Contact Us,’ ‘Send Message,’ ‘Learn More,’ or ‘Sign Up.’
#7: Facebook Ads
Facebook Ads have been successful for over 8 million small and medium-sized businesses, and they may be successful for you as well — if done correctly. Facebook is an amazing way to market and sell online courses because it has over 2.6 billion monthly visitors. Not only will you reach a broader audience, but you’ll also strengthen your brand and community.
Understanding your audience and their demographics is crucial when advertising on Facebook. To obtain the highest return on investment, ensure your advertising is directed at the correct individuals. You may build Facebook advertisements directly in the Facebook Ads Manager tool, or you can enhance an existing Facebook post.
Final Thoughts
Without a question, social media is the most cost-effective, fastest, most effective way to get the word out about your online course to your target audience.
These effective social media strategies might help you sell your online course to those who are serious about learning more about the topic matter. To keep your audience coming back, you’ll need to show some passion and consistency after you get started!
