5 Tips for Organization in Small Businesses
Organization is key to a long-lasting and successful business, but starting the process can be daunting and seemingly impossible with all the pressures of management, accounting, customer service, branding, and more. Here are 5 tips to begin organizing your business to ensure longevity and continuous growth:
1. Keep Track of Social Media Accounts Through Management Platforms
Social media is one of the easiest ways to connect with your audience and build a loyal customer base with a quick response time to any and all concerns. By making use of social media management platforms like Hootsuite, SocialPilot, Sendible, and more, you are able to strategically plan and coordinate social media posts and interactions to increase your brand reputation and spread your business without having to juggle multiple accounts across different apps. Consolidating your social media accounts will make your business run infinitely more smoothly.
2. Create and Follow Procedures
Following a set of rules and procedures, each day at work makes completing tasks easier. With digestible timetables and daily tasks assigned to your teams, you are highly likely to complete work more efficiently and at a greater volume. Listing tasks according to their level of priority is also key to optimizing your time spent on more labor-heavy tasks in the long run. Knowing where your business’s strengths and weaknesses lie is important when assigning tasks to certain individuals and teams based on their specialties and capabilities.
3. Prioritize Quick Response Times
Training your team to have a quick response time to customer or client interests, concerns, and questions makes for a great foundation for your customer base and building partnerships. By keeping up with emails, direct messages, message boards, and more, you are able to not only strengthen your relationship with loyal customers but also not miss out on key branding opportunities through partnerships with influencers or other companies. Responding to concerns quickly leaves less of a workload in the future and sets precedence to your target audience about your commitment to your business.
4. Optimize Your Customer Service Features
Customer service is one of the key assets of any business no matter the size, but especially for small businesses to use to their advantage. Making sure your customers’ questions and concerns are addressed quickly, as explained in the previous step, is important to maintaining organization in a business. One way to effectively accomplish quick customer support is through optimized tools that make communication simple. Using social media as a way to respond, sending personalized replies, using the right technology for your audience, and updating customers through newsletters are a few ways to make your services more accessible. Virtualizing your support is also key and services like Chatfuel, Botsify, and more help you build your chatbot service from scratch. These features all contribute to organizing your business model and approach to building a consumer base.
5. Utilize Cloud-Based Accounting Softwares
Cloud is necessary for file recovery and is a great tool to make use of as it does not force you to rely on certain computers, hard drives, or papers that contain all your important information which can be both confusing and inefficient. Transferring your information to cloud-based bookkeeping platforms helps to keep your finances organized and available at any time, even on mobile. Paying bills, connecting to your bank, claiming expenses, and matching your entries are made easy with tools such as QuickBooks Online and Xero. Financial management can be made easy and simple with such tools and can save a lot of time.
These tips are a great start to maintaining organization within your business and using your time wisely to promote and expand your brand with ease. Small businesses will definitely benefit from these steps to get started in growing customers and interested clients!