How to Avoid #ChatbotFails? Focus on Human-AI Cooperation for Better Customer Experiences. I see the following conversations happening over and over again: “I need a chatbot.” — What’s your b…
4 Ways Social Media Can Improve Your Customer Service
4 Ways Social Media Can Improve Your Customer Service Believe it or not, taking too long to respond to a mention on social media, or letting a comment go without a reply are some of the biggest mis…
Smart Ways to Acquire Customers
Smart Ways to Acquire Customers The success of any business depends on how smart you are with your marketing strategies to lead to enthusiastic customer acquisition for a lifetime. Delivering conte…
Are You Spending Too Much Time on the Wrong Social Platform?
Are You Spending Too Much Time on the Wrong Social Platform? If your business’s marketing strategy doesn’t include social media, you’re missing out on a lot of opportunities. However, determining w…
Top 7 Effective Ways to Build Brand Loyalty
Top 7 Effective Ways to Build Brand Loyalty Modern-day customers scour the products and services they wish to consume before they make a purchase decision. You cannot rely on traditional methods to…
Business Success: Why it is Important to Know What Consumers are Saying About You
Business Success: Why it is Important to Know What Consumers are Saying About You There was a time when customers had no say in the world of business. However, that changed and now every business h…
Opening a New Store? Follow These Tips to Retain Your Customers
Opening a New Store? Follow These Tips to Retain Your Customers Customer loyalty is critically important for all businesses no matter how established your business is, as marketing focuses on delig…
Three Steps to Understanding Where Politics and Marketing Interact
Without fail, there is at least one daily news broadcast that leads to a finger-pointing outrage every day. And, it doesn’t matter where you live, which political party you endorse, or what you had…
Understanding Your Customer’s Value (Collectively and Individually)
Positive customer experiences are imperative for customer retention. It is also essential for increasing brand awareness and differentiating your position in the marketplace. But how does one accom…
Perfecting Your Customer Service: Why You Need On-Time Delivery
Perfecting Your Customer Service: Why You Need On-Time Delivery Providing solid customer service is essential for every business. Great customer service helps create relationships and ensure…