Boost Your Business ROI With These 7 Email Marketing Tips

For about 40 years, email has been a form of communication for businesses. Even in this age of instant messaging, email is one of the primary communication choices for brands. Brands use emails for marketing their product and services.

Email marketing has long played a crucial role in helping businesses reach customers more efficiently and in a more personalized way. A key advantage of emails is that consumers can check their inboxes when it is convenient for them. It also creates an impression that you are thinking of them.

In addition, email marketing is less costly, yet it has tremendous revenue-generating power. A study reveals that email marketing delivers a strong return on investment (ROI). For every $1 spent, email has an average of $44 ROI.

What it indicates is that email still plays a crucial role in brands’ marketing strategy. If you get it right, it can boost revenues and propel the growth of your brand.

Here are some tips to improve and boost your revenue via email marketing campaigns.

Cluster Your Target Audience Based On Their Pain Points And Goals

Studies show that sending targeted and focused emails is more effective than sending a generic email to your subscribers and prospects. You can do this by dividing and segmenting your email list.

Clustering also helps brands in building lasting relationships with their prospects and convert them into customers. Including some of your customers in your email list will also help you retain those customers and even convert them into referrals.

You can cluster the target audience based on your audience’s pain points, choices, goals, etc. The better understanding their preferred content, the higher the chance of increasing your email marketing revenue.

Ensure Your Emails Don’t Land In Customers’ Spam Boxes

You launched a new product or a service and sent an email to your customers, subscribers, or prospects about this. But what is the point if the email lands in the customers’ spam box?

The point here is that as a brand, you need to pay attention to your email deliverability aspect. You need to ensure that the messages steadily reach your recipients’ inboxes and not the spam boxes.

Including the “unsubscribe” button in the emails is also important. This way, people can easily unsubscribe if the content doesn’t interest them or is irrelevant. It also saves your emails from being reported as spam.

Leverage Email Automation To Reach The Right Target At The Right Time

Nowadays, marketing automation is an effective way to run effective campaigns at a scale. It helps you reach out to the right audience at the right time. In addition, it saves you from repeating redundant processes manually.

Email automation is a system in which strategically crafted emails automatically send to contacts based on a predetermined range of criteria. Unlike regular campaigns, automation is a targeted email or series of emails that you can set and forget.

You can target different communications based on how they engage with your business without doing it manually. It can be a welcome email series, a follow-up email after purchase, or a reward with a special incentive.

Streamlining your communications with email automation means you have more time to focus on creating content and increasing ROI.

Personalize Emails By Adding Recipient’s Name

We get quite a few emails from different brands and agencies every day, but we will only take a cursory look at them.

However, if the subject line of an email begins with our name, we will likely pause to read what it says and even open the email to read the full content. What it means is people take personalization seriously.

Brands can also personalize greeting messages. Rather than adding ‘Hey’ in the greeting message, you add the recipients’ first names.

All this creates an impression that you, the brand, think of and care about them. Ultimately, it increases the email open and click-through rates and thus your ROI.

Also, you can leverage the automated behavioral trigger feature in your emails. For example, when a visitor purchases an item from your site, you can send your customer a follow-up email with other things related to their purchase.

Create Emails With Mobile Readers In Mind First

As our technology moves further away from desktops to portable devices, mobile email marketing is becoming critical.

Over 61.6 percent of US internet users frequently check their email on smartphones. To cater to this growing audience, brands have created marketing emails with mobile readers in mind first.

The best way to handle mobile optimization is to improve your regular email design to be mobile-friendly. Formatted the emails for mobile. But it is a delicate act. So test the emails before sending them and make sure they look good on multiple screens like smartphones and tablets.

Certainly, a clean design can increase click-through and open rates, ultimately propelling the desired impact and driving your ROI.

Craft Intriguing Subject Lines To Draw Subscribers’ Attention

In today’s fast-paced business environment, nearly everyone’s inbox is bombarded with different kinds of emails every day. All of these messages are competing to capture our time and attention.

This is where email subject lines become crucial. If the subject field doesn’t immediately draw our attention, we will naturally move on to the next message even though the content of the message is valuable.

A brand’s email subject line should pique the readers’ or the subscribers’ interest. It should pique recipients’ curiosity and make people curious to know what opportunity they will miss out on if they don’t open the email. This could lead the reader to purchase an item from your site. Thus, it has a significant positive impact on your email marketing ROI.

To make the desired impact, you need to create a personal and concise message powered by solid verbs.

For example, subject lines like “Don’t miss out on our exclusive webinar!” or “Sign up now to reserve your spot!” can capture people’s attention.

Add Compelling CTAs To Improve Engagement

A CTA is a button, text, or link to direct your audience to a specific action. It acts as the link between your brand and the customer.

A persuasive and compelling CTA in your email templates is a powerful way to increase your web traffic and improve customer engagement. Ask yourself what’s in your CTA for the customer or your prospect and why they should click.

Answer those questions yourself before adding the CTA to the campaign.

For example, CTAs like “Sign up for FREE! and “Treat yourself to 20% OFF” encourage a user to click, ultimately leading to better ROI.

Email marketing is unquestionably an effective sales and ROI driver. Therefore, always try to include a foolproof email marketing plan according to your customers’ habits, behavior, tastes, etc. For this, you need to invest adequate time developing and implementing the campaigns and growing your customer base.

If you implement all these tips in your email marketing campaigns, it could boost your ROI and take your brand to the next level.