10 Strategies To Increase Your Twitter Engagement
Twitter is one of the major players when it comes to social media marketing. However, all the efforts go in vain when one has amazing content but a limited engagement rate. The true value of Twitter lies in its engagement and hence, it’s a priority for users to increase engagement on Twitter, whether organically or to buy Twitter followers. To make your task simpler, here are 10 strategies to help you increase engagement on Twitter and grow your social media base.
1. Offer Meaningful Content Consistently
Posting interesting and relevant content that offers value to the audience will itself help in boosting the engagement rate on Twitter. It is suggested to generate the perfect balance between curated content like images from other sources, created content, and personal content to maintain the fun factor. If you’ve taken inspiration from someone else for your content, you can mention them to get their attention and interact. It is suggested to create a content calendar and schedule your posts to prevent gaps.
2. Post Interesting Graphics
If you want your content to stand out from other posts, it is suggested to mix it up with some visual elements like images and videos. Visual content takes almost half of the screen, making it more visible to the audience. Posting eye-catching graphics can impress people and compel them to interact with your post through comments or reposting. You can also post memes, and gifs to show that you have a personality and make people relate to you on a more informal basis, especially in these times of trends and fun.
3. Post at Peak Hours
There are certain hours in a day when more people are free and have the energy to scroll through Twitter. It may be somewhere in the morning before people are heading to work or at night post-dinner time when people are relaxed and free to use Twitter. So, figure out the peak time based on your audience to increase your visibility as timing plays a crucial role in increasing engagement. As per stats, content posted from Wednesday to Thursday between 11 is-1 pm gets maximum attention.
4. Be Interactive and Engaging
Not being interactive can make you lose a lot of Twitter followers and engagement. Asking questions, replying to comments, commenting on other people’s posts, participating in Twitter chats, and actively creating Twitter Polls, are some of the suggested ways to stay interactive. Twitter Polls can also give you an insight into your audience’s opinions and likings, which can help you plan out your future posts.
5. Repost Great Content
Even though reposting is a part of staying interactive, the power of reposting content deserves a special mention. If you repost content, it shows that you have enough awareness in your niche to source meaningful and useful content from others’ platforms. Reposting content also reflects that you value other people’s work. If you share content from industry leaders, it can help in building your credibility.
6. Insert Hashtags
Twitter is known to popularize hashtags amongst the masses so if you want to double your engagement on Twitter, you cannot miss out on this. It gives Twitter users the chance to search for topics and trends, giving you the chance to categorize your posts. Ensure that the hashtags you use are relevant to your content, memorable and limited instead of over spamming posts with hashtags. Inserting hashtags will eventually help you to get more Twitter retweets easily.
7. Offer Incentives
Every once in a while put a spin to your posts with some Twitter contests and giveaways. Everyone loves getting freebies and participating in fun challenges for the heck of it. There are more chances for giveaways to go viral than everyday posts, which can help expand your reach and increase engagement on Twitter.
8. Use Twitter Ads
Even though Twitter ads are paid, it is a great way to increase engagement on Twitter. This has been demonstrated by the high click-through rates as a result of Twitter ads. This is especially applicable for businesses trying to make it big through Twitter and other channels. There are several benefits to using Twitter ads, like paying only for performance, keyword targeting, and tailored audience. You can keep a track of your Twitter analytics to track the engagement and conversions and optimizing accordingly.
9. Cross-Promote on Different Channels
One of the key things to keep in mind is to cross-promoting your Twitter posts on other platforms. Share your Twitter link to your websites and platforms like Instagram, Facebook, and LinkedIn to expand your reach. If you post something interesting on Twitter, post its screenshot on Instagram stories. However, try to leave cliffhangers so people get a reason to check your Twitter and engage with it.
10. Buy Twitter Followers
Amongst the competitive environment of social media marketing, growing engagement on Twitter organically can be challenging. If you buy real and active Twitter followers, you can get a sizable advantage and increase engagement on Twitter through increased followers. It can help your content to get more exposure and more followers through the bandwagon effect. However, make sure that you buy Twitter followers from reliable platforms only.
Having a boatload of content can be quite pointless if there’s no engagement on it. So, we hope these strategies help you to increase engagement on Twitter. Don’t forget to constantly track your Twitter analytics to see what’s working for you and what needs amendments. Stay tuned for more strategies to grow your social media presence.
This article has been published in accordance with Socialnomics’ disclosure policy.