6 Best Ways To Increase Ecommerce Conversions
Global ecommerce sales keep increasing as many businesses go online. If you have an online store, you may wonder how you can make more customers buy your brand or how you can increase your ecommerce conversion and outshine your competitors.
In this article, you can learn more tips on optimizing your conversion funnel and boosting your sales.
Here are the top six ways to increase your ecommerce conversions:
1. Work On Funnel Analysis And Abandoned Carts
Funnel analysis will help you know the reason why people are leaving your site. Abandoned carts reduce your sales in the long run.
You can adopt an effective abandoned cart strategy by leveraging funnel analysis to minimize the numbers and make customers complete their purchases.
At the moment, the average abandoned cart rate is around 69%. That means 6 out of 10 online shoppers are likely to abandon carts in the middle of shopping. So, what should you do to lower the numbers?
Start by customizing the emails you send to all customers that visit your store and abandon their carts.
The email can include a link to your store where the customer can click and complete the purchase. In most cases, customers will abandon carts because of the slow checkout process, and you can make it swift for them in your emails.
Most ecommerce platforms like Shopify and WooCommerce provide the feature to enable an abandoned cart in the checkout process. Use Abandoned Cart Lite for WooCommerce to automate recovery emails and manage all abandoned carts. With an abandoned cart strategy, you can drive more customers back to your shop and increase your sales.
2. Use Strong Call To Action
A call to action is a phrase or statement on your site that persuades your customers to take some action like buy a product or subscribe to your email list.
The objective of CTA is to entice customers into taking action. That said, you should adopt the best CTA formula that helps you realize results.
Avoid using generic or conventional CTAs like ‘sign up’ or ‘Enjoy free trial.’ Instead, you can make your CTAs more engaging and commanding. You can use the ‘Yes’ formula in your call-to-actions. Here is an example:
Yes, I want to get my discount
Yes, I want my gift package
Begin your CTA with a ‘Yes’ followed by what you are offering your customers. When you promise customers something in return for their effort, they are more likely to take action. You can even try visual CTA buttons to generate more sales. This way, you improve your conversions and sales in the long run.
3. Offers Discount Codes To Your Customers
One of the reasons you’ll record a high cart abandon rate is when you don’t offer discount codes or coupons for your customers.
When customers fill the basket with items and leave before purchase, it means the items are too expensive for them. You can either lower the price of your items or offer a discount to customers.
Even a 5% sales discount can do a lot of magic in increasing conversion and sales. Customers love shopping with discount codes and coupons, especially when the economy is a bit harsh.
Who doesn’t want to save some bucks? Recent statistics show that at least 65% of online shoppers decide to buy or not based on discount codes.
You can include your discount codes on the header or somewhere close to the cart page. Make the discount code option more visible on your site.
Alternatively, you can also include a discount calculator on your site to encourage customers to shop for more items if they want a higher discount.
4. Optimize Product Pages
If you want to increase sales, you must optimize your product page. Invest a lot to come up with the most effective sales funnel for your customers. You can learn something from Amazon. The ecommerce platform optimizes its sales funnel to provide all the necessary information that customers may need to decide on buying a product.
By providing crucial information to customers like the pros and cons of the product, you help them decide whether to buy the product.
You can practice the following to increase the conversion rate by optimizing the product page:
- Take high-quality photos of your products: The product images should be easy to zoom in and clear. They should also display the product at angles to provide a realistic view of the product you are selling.
- Make your prices visible: The decision breaker for customers is the price of the product. Therefore, you should specify the price of the product in bold slash.
- Detail information: Provide all the details about the product that you believe the customer needs to beware of before buying. For instance, you can mention the key features of the product and its benefits simply and clearly.
- Create a unique add-to-button: the add-to-cart button should have a different color from the rest of the page. This way, the customer can quickly notice the number of items they are adding to the cart.
- Make the checkout button noticeable: You can strategically position the checkout button so that your customer finds it easily. Don’t forget to use A/B testing tools to find the best position for your CTA.
5. Use SEO To Drive Targeted Traffic
If you want to increase your ecommerce conversion, you should ensure every visitor to your site is a potential customer. That means you should only drive targeted traffic to your online store- those who’ve shown some interest in your brand. By using SEO, you can create content with relevant keywords to drive your ideal traffic.
You can use plenty of keyword research tools to gather some keywords to use in your content. You can come up with different keywords for your blog post, store, and product page. This way, you make your content relevant to your target audience.
6. Use Personalization
Personalization has become an essential topic in ecommerce of late. If you haven’t indulged in personalization, you are missing a lot. You can custom your online store and content to show your customers relevant and custom offers based on their preferences.
You can customize your online store based on customer insights. Find out what buyers want when they visit your site, who they are, where they come from, and how long they stay on your site.
You can segment your marketing campaigns so that you only provide relevant content for target groups. Most customers hate seeing irrelevant content when they visit your site.
Another trick is to highlight some related products on your site. For example, you can use the statement ‘customers who shopped for this item also viewed. According to Smart Insights, this strategy can boost your conversions by up to 68%.
You can increase your ecommerce conversion by practicing the tips shared in this article. Optimize your landing pages, focus on providing relevant content, and work on your load time.
Lastly, you should ensure your website is optimized for mobile since most customers use their mobile phones when shopping online. With the CRO tips shared here, you are equipped to increase your conversion and sales.