How To Be Funny But Not Rude on Social Media for Brands
Do you wish to make your brand followable?
When competing with your rivals and getting ahead of the fierce competition, you must have tried every actionable social media technique. You can find thousands of guides emphasizing the need to stay consistent and unique. These guidelines may make you surface as an entity on social media but what’s that one factor that can make your audience hooked to your brand.
Have you ever tried sassy and humor-induced marketing strategies? It’s not about being rude, offensive, negative on social media but you can be a bit edgy and classy when interacting with your target audience or sharing updates about your brand. The aim of every marketer is to engage and indulge its audience. Things that are unusual can create a lasting impression.
If you think your brand is ready to take the leap, follow the coolest yet sassiest marketing techniques and boost your brand’s engagements.
How To Stand Out On Social Media
Anyone that knows branding, knows it’s about creating a personality that can create an impact on your audience. Build a bit classy and sassy personality but be careful not to offend any of your followers. Carry a bold, daring, and confident identity and make your audience believe that your services are worth trying, as they truly are the best. Now here comes the twist, there is no need to mention it in direct words, such concepts are hidden behind your actions you do and words you choose in your marketing campaigns.
Add A Touch Of Humor
The best ad is the one that makes tummy wiggles with giggles. Adding a touch of humor can live up the marketing while attracting huge traffic to your latest posts. A famous American food chain- Taco Bell never uploads a post without a bit of humor in it. Creating witty one-liners to captivating images, their social media profiles are loaded with posts that one wants to check over and over again. Their goal is to spread smiles with their presence and so they use a bunch of taco emojis to lighten up their newsfeed.
Furthermore, setting the bar for pun-intended and humorous posts higher, here come Denny the famous American diner. Have you ever thought about infusing a breakfast item into a classy tweet? Well, here is the best example:
You surely haven’t seen getting an egg displayed on a men’s thigh ever before. This is not only something usual but would stick in the viewer’s mind for longer.
Stay Confident When Advertising Your Product & Services
Here is the best inspiration to tell the world how unique your product is even if it’s just simple toilet paper. Charmin never fails to entertain its followers with its awe-inspiring and mind-boggling social media posts. The toilet paper manufacturing company creates humor-aligned and bold taglines and captions with every post. Here is an example from one of their tweets.
Their hashtags and tweets have a separate fanbase. The hashtag “#tweetfromtheseat” directly interacted with the audience highlighting the fact that a majority of users online stream from their bathrooms, which is weird but is a fact.
Here is another amazing post:
Be A Bit Picky But Not Offensive
On social media, you may get around some haters and commenting enthusiasts who are fond of highlighting only the negative aspect of a campaign. These are the people that need to be dealt with. However, it’s not about picking up fights with your followers but staying conscious and responsive at the time of need. Want to drive more engagement on social media? Come up with a clever comeback whenever a user disses you on a forum.
Tesco Mobile, a mobile phone provider in the UK, never let its haters get on their way without confronting them in a polite yet sassy way. Its captivating jabs and straightforward tone have helped the brand gain huge engagements on social media platforms.
Time and again Tesco has shown how intolerant the brand with those who mock them. Here is another example of how brilliantly Tesco highlighted its position in the market.
Furthermore, you do not have to be a consistent picker but a surprise appearance would do great as well. The same happened with Hamburger Helper:
In this way, Helper made its contribution to common cultural and societal issues thereby making the brand stand apart. The single tweet brought massive recognition and online visibility for the brand.
Be Attentive and Stick To Your Style
It may happen that somewhere while creating a post you miss out on the latest update of the piece of information you share. Just like it happened with Discovery when the Pittsburgh Penguins tried to mock its outdated information about the average height of a penguin.
Humanize Your Brand
One major element of marketing is to humanize your brand. Even if you want customers to avail of your offers, you must interact like a human not like a sales bot. The way you engage your customers and respond to their queries, the tone and voice all depict that there is a human representative sitting on the other end instead of an AI-powered algorithm. The more personalized you stay the better online reach you can gather. Here is an example of a renowned brand that gets into their comment section to interact with the followers:
The entire thread is not only fascinating but admiring. This is one way you can connect with your followers and make them get involved in your brand even more.
If you think by roasting followers on social media, you can pave your way to an enhanced online recognition, then you are sorely mistaken. It’s not about picking up fights or criticizing anyone online. Instead, you have to carry a bit sassy, straightforward, interactive, and classic personality- one that does not offend anyone but is amazing enough to mark its presence.
It is a poll or any other contest, come up with new and exciting ideas to stay in touch with your target audience. The best way is to get into the shoes of your followers and come up with something they can connect and share. You need to target their emotional intelligence and position your brand expertly.