How to Improve Your Site Performance in 2021
The new year is close, and most people cannot say they are unhappy about seeing 2020 go.
But, this also means New Year’s resolutions and new plans!
So, let’s start the new year with a better website performance. Here’s what you can do to get prepared:
Optimize and Improve Your Old Content
Is your old content not performing as well as you would like to? I bet most people reading this will think “I’d love my content to do better!”
This is where TextOptimizer comes into play. Give it your page URL and include your target search query, and the tool will identify whether you are doing a good job optimizing for search intent and how to optimize it better:
Then it will suggest alterations, alternative versions, and content ideas that you can sift through. I can’t tell you how many great content ideas I have found here or how better my targeting strategy has become. It has also been great on my budget, giving me lower cost per click marketing strategies.
While working with your old content, why not try some content repurposing? Sounds daunting? You can recycle content to make different types from the same original piece, such as making a video that uses a blog post to convert to a script.
Creating new content based on the existing article will help you generate new links and fresh social media shares. For example, you can easily turn your old content into videos using Renderforest: Simply copy-paste your text and the tool will automatically generate your video:
Additionally, you can visualize your old content using tools like Venngage (or alternatives).
Make Your Site Accessible
Did you know that one in 4 of adults in the United States has some type of disability?
That’s a quarter of your target audience.
These are people with different types of disabilities, including vision impairment, intellectual disabilities, acquired brain injuries, physical disabilities, etc. Any of these people may have trouble seeing things on your pages due to a poor color contrast or have trouble navigating your menus because it doesn’t support keyboard shortcuts.
Now, imagine your website is not built properly to allow these people to use its interactive elements or even locate and click links.
There are different ways to approach this. For example, you can try a DIY approach or you can use a solution called accessiBe which makes your site fully accessible automatically. The first approach is free but is likely to take lots of time and effort. The second way will cost you around $40 a month.
So your site has been generating traffic for a few years. Now it may be a good time to start re-using that data. This is where Facebook remarketing comes into play.
Targeting your ad campaigns is crucial in this digital landscape. Harvard Business Review did a study and found that brands using targeted personal ads that are based around site activity of each user led to a 38% conversion rate. Almost 60% of customers surveyed by Salesforce said that a personalized experience was a factor when they chose one brand over another.
Let’s look at an example. Starbucks has been a driving force in marketing personalization, especially where mobile integration is concerned. When they launched their new app, they included two features. One was the ability to order drinks online, which now accounts for 22% of US sales. The second was to gather information about past purchases and demographic info to offer specialized deals through their reward system.
Simple, effective and 100% on board with what their customers wanted. Sometimes personalized marketing is as simple as asking yourself how you can gather the most data and how that can be used to your advantage, as well as the advantage of your users.
If you want to start your own remarketing campaign, use Facebook advertising platform. On top of that, you should of course have a solid social media campaign. Ideally one that meshes well with your overall content strategy but isn’t dominated by it. Remember, social media is a tool for engagement and discussion, not just dropping links to your latest video. Find the right balance.
For on-site remarketing campaigns, use Finteza retargeting option that allows to set up custom campaigns based on each individual user’s past behavior (pages they visited, guides they downloaded, etc.)
I hope these tips will give you some fresh ideas on how to improve your website performance. Good luck!
Images by WikiImages from Pixabay