Top 6 Mobile App Marketing Trends to Watch in 2020
When it comes to promoting a product or service among a target audience, marketing strategies are what companies and brands usually rely upon. But the thing with these strategies is that they are not always effective. In other words, we can also say that there is no all-in-one marketing tactic.
According to a survey conducted, there are more than 5 billion mobile users all over the world. People now prefer mobile apps over computer devices to complete any task. Mobile has also taken over television as their preferred source for entertainment.
With that being said, allow us to update you with some of the latest mobile app marketing strategies that will surely take your mobile application to new heights.
Top Mobile App Marketing Trends You Can’t Miss In 2020
In order to excel in your respective industry, you need to buck up and update their mobile app marketing strategies to generate high traffic and engage their customers. Here are the top 6 mobile app marketing trends that brands need to watch out for in 2020:
1. Rise in Voice Search
The popularity of these voice search apps has gained huge popularity. Search engines take voice applications like Alexa and Siri with basic set of features.
Half of the total number of searches that take place on any search engine is through the voice search query option. This number is likely to rise in 2020 and there will be more demand for voice-activated devices in the coming years.
2. App Store Ratings & Reviews Do Matter
Apps are becoming the most convenient platform for users to interact with the brand. Brands have to use the best strategies to market their apps. There is a lot of competition in the app development space but brands have to compete in the app stores also to boost their mobile presence.
Businesses have to maintain high ratings of their app in order to survive in this competitive market. Many apps have been developed that help businesses to manage their reviews and ratings in the app store. The importance of app reviews and ratings are high and if the companies manage their reputation in the app store their apps will have a higher conversion rate and higher visibility.
3. Users Want Transactions in Mobile Apps
Earlier companies transacted using mobile-friendly websites as their only mobile website, but nowadays users want to transact through native apps because these apps are more efficient than mobile-friendly websites.
Native apps also offer faster response times, which is very critical when doing transactions. Apps are also made compatible for use in high-end devices to enhance their user experience. New improvements such as biometrics and face locks have been introduced to make transactions instant and secure.
4. Developers Need to Differentiate their Apps
Earlier, small businesses faced major difficulties in mobile app development, but now even non-coders are developing their own apps and publishing them. This allowed smaller players to enter the mobile app development industry. Due to this, there is increased competition in the market.
So it is very important for developers to differentiate their apps from other developers in order to stand out. Developers also need to achieve more security in their apps, efficiency, better navigation and less load time.
5. 5G, AR and VR are the New ‘Must-Have’ Functionalities
5G was launched in 2019 but is all set to be available in more areas in 2020. Manufacturers have also decided to launch new models that support 5G and users are also very excited to experience a faster internet connection.
AR and VR applications will also experience a rise due to the launch of 5G internet. 5G data can provide more traffic as compared to the previous generation. Businesses should integrate AR and VR technology not only in apps but also in their rand strategies.
6. Security Comes First
The threat of security issues is present in every app space. Both iOS and Android platforms have been attacked by various viruses. Users have become more aware of the security of the apps they use.
Marketers can use security as a key differentiator to market their apps. An app that has a tag of a safe and secure app and that respects the privacy of its users will be a premium app for users. Businesses can also use scanners to check any vulnerability.
The number of mobile users has significantly grown and most of them use the internet. As a result, mobile apps have become a crucial part of their lives. Businesses should hire a mobile app marketing agency that has the right and proper knowledge about how to market the app. People need a mobile app for every task, be it to maintain health and fitness, gaming, food delivery, to watch online videos or to shop.
Marketers need to understand the importance of having the right strategy to promote their app in the market. Developers need to add key differentiators in their app in order to have a high ranking in the app store and to be able to engage more audience.