Logo Design Strategies
Creating a competitive edge in a business is a crucial step every entrepreneur needs to take. A business’s success does not only depends upon the operational values and efficient working of the employees but the company’s brand identity towards the targeted audience. Customers usually purchase products of the brand that is easy to remember. With no doubt, it can be said that a logo design plays a major role in leaving a lasting impression on the audience.
It is essential to design a logo that is eye-catching and able to tell a story to the audience. A logo that is unique and follows the major trends at present times comparatively performs better than other brands. The primary reason for having a logo design for branding is to help the clients to recognize and recall the brand with ease.
Consider this: your logo is the garden blooming with flowers, and your brand identity is the bees trying to make and expand the beehive or in other words the company. The expansion of the beehive depends upon the bees who take the nectar from the flowers making enough money for the people. Taking this into consideration, it is something your business needs to make an impression on the people.
What is Brand Identity?
Brand identity is the perception of the audience for your company. Most brand managers and marketing experts view the brand as a person and the audience as a group of friends instead of the faceless and nameless crowd.
To make friends with that person—the audience— you need to make a lasting impression and positively influence their perception about you, or in other words your company. These friends will continue to favor you if you share the same values as them, augment their lives and are consistent throughout branding.
Here are some tips for crafting a lasting impression on the audience.
1. Know your audience
To build a strong identity, you need to know who you are selling to. Your business might have a negative effect on the branding process if you do not know your audience.
2. Visual representation of the company
One of the most crucial steps an entrepreneur must take. In the virtual world, the audience expects businesses to woo them with amazing visuals and vibrant colors. Where having a blog is essentially necessary; you also need a visual content marketing strategy to make a strong brand identity.
3. Tell your brand story
Making a connection with the audience on the emotional level is important to make a brand identity effectively. This strategy takes time and effort, but the end-result pays the businesses in the long run.
Consistency is the key to making a strong brand identity. Make sure to hire a professional designer, be it a web designer or graphic designer, to help you with your website and company logo.
5. Simplicity in design
Brand identity is the visual representation of the company. A complicated approach can confuse the prospects alienating them from your business message. On the other hand, simplicity can bring them closer to make a connection with your story.
How can logos help?
A logo design is the cornerstone of brand identity. It is crucial for your company logo to be able to communicate your values and message of your brand clearly to your customers. It should be clear, and one of a kind to make a long-lasting impression on the audience.
The logo design must be able to deliver a complete message of your company through all platforms. Be it in the digital world or the real world, in the smallest size or on a billboard; it should be easy to understand and recognizable by the audience.
Some of the latest trends of logo design to follow are:
6. Integrated negative spaces
One of the most interesting design trends of all is negative spacing. Designers efficiently use the negative spaces within the design to incorporate a hidden message in the most innovative ways as possible. The trend does not only makes the image visually interesting but also enables extra depth to the design.
Abstract geometry and shapes
This trend is prevailing in the designing world. The geometrical shapes, grid, and lines give the design a sci-fi look that is most popular on the screen. Designers are continuously experimenting with colors and curves to make it more balanced in the composition of logo designs. Where you can design it yourself with the help of an AI-based free online logo generator tool, it is best that you take the help of a professional designer to make it one of a kind.
Vintage and retro logos
Vintage and retro have lost the limelight before, but today they are becoming one of the most used trends in the designing world. More industries are drawing inspiration from the old images of the Renaissance and medieval styles to make the design look authentic.
Creating optical illusions in designing a logo is quickly becoming a part of the trends to be followed in 2019. It uses a combination of 2D and 3D designs and manipulates the perspective of the image to defy logic while increasing their chance of being remembered.
Typography has always been in trend since Coca-Cola presented its logo. People appreciate the artistic quality and simplicity of the design which makes it memorable for the customers.
With all said and done, it is necessary to have a logo design to make a successful brand identity for your business. Where all that you can achieve through successful marketing, brand identity is what helps in making a business memorable for the audience, and a logo design plays a pivotal role in making it successful. It is an investment that results in a better return for businesses.