1. Most Retweeted Tweet in History
Up until two days ago, the most famous Twitter post was made by a teenager who tweeted Wendy’s, asking for free chicken nuggets and reached 3.42M retweets. Now, Japanese billionaire and entrepreneur Yusaku Maezawa takes the lead for the most famous tweet with 5.9M retweets.
How did he accomplish this feat? On Jan. 5, he posted a graphic of a New Year’s card and offered 1M yen or about $9.2K to 100 random people that retweeted. Maezawa, founder of Japanese online clothing retailer Zozotown, has money to blow. He put down a deposit to take the first private trip to the moon on Elon Musk’s SpaceX and also paid $110.5M for a Basquiat painting. Before posts by Maezawa and the teen who asked for free nuggets, Ellen DeGeneres’ selfie with other celebs at the 2014 Oscars had the most retweets. Making history.
(Source: The Verge)
2. Highlights from CES
Today marks the kickoff at the CES tech conference in Las Vegas. Some of the most talked about products include high-tech TVs, Lovot the robot, and an intelligent toilet. New high-tech TVs will utilize Apple’s new streaming service, Airplay 2. Samsung came out with a TV made of Micro LED panels that are completely customizable for any resolution or size up to 90 inches. LG released a rollable TV. Consumers are also intrigued with Groove X’s Lovot, a cuddly and friendly robot who acts like a pet and costs $3K. Possibly the most humorous invention is Kohler’s smart toilet which is supported by Amazon Alexa and includes built-in speakers and ambient lighting.
3. Mastercard’s Bold Logo Change
Mastercard has decided to drop its name from its logo, leaving the symbol as intersecting red and yellow circles. Mastercard is attempting to enter into an elite landscape of companies who are widely identified by logos without names, such as Apple and Nike. Why now? According to Raja Rajamannar, chief marketing and communication officer, “Reinvention in the digital age calls for modern simplicity.” Mastercard does not want consumers to think of them as a credit card brand but as a tech brand. The company recognizes that consumers are paying in a variety of ways, such as online or with their phones. Rajamannar sounds confident in the decision, recognizing that over 80% of people can identify the Mastercard logo without the name. In a press release, the company stated, “As the consumer and commerce landscape continues to evolve, the Mastercard symbol represents Mastercard better than one word ever could, and the flexible modern design will allow it to work seamlessly across the digital landscape.”
(Source: Business Insider, Mastercard)