Six Common SEO Strategies which Are Detrimental to a Business
If you’ve looked at the title above and decided that it doesn’t make sense, you are not alone. The thought that entered the minds of many is probably something along the lines of “but how can SEO be a bad thing?” To most, SEO is a valuable part of bringing traffic to a website and helping to bolster the overall strength of the business. However, what you also need to consider is that SEO can damage a business in certain instances. Knowing which SEO strategies are harmful is important in making sure that you avoid them, so we’ll take a look at some strategies below.
A Lack of Quality Content
Quality content is hard to come across in the modern market. Most websites don’t have as much content as they need. This is an excellent way to include high-quality SEO, but there needs to be a significant amount of content to do so. When providing links, make sure that whatever you do, you’re providing a feasible level of content to match the links to your site.
Backlinks to the Homepage
When it comes to linking back to your site, a common SEO strategy is to link to the homepage and make sure all links head there. However, it is actually one of the most damaging things you can do. The idea is to instead take the time to build subpages and areas of your site which are going to provide customers with individual services, and not to just focus all of your links solely on the homepage.
A Lack of NoFollow Links
A lot of major SEO companies who look at websites and businesses often wind up saying the same thing. It’s so important to make sure that you’re trying to include more no-follow links. There’s nothing wrong with them after all, Google accepts that businesses advertise. But without them, you’re not going to be performing as effectively, so it’s really important to include them.
No Link Building Plan
If there’s one thing that a lot of businesses are missing, it’s a link building plan. They don’t necessarily know how to create the links they need. Instead, there’s almost this assumption that people expect links because their content is good. Unfortunately, this just isn’t the case. You need to take the time to build up real links and have a plan.
Too Much Anchor Text
Anchor text is a double-edged sword for a lot of businesses. On the one hand, it’s a good way to provide a link. On the other hand, none of these links are all that natural, instead, they come across as jarring and obvious. If you’re going to link within your content, it’s often best to do so in a more subtle way.
No Blogger Outreach
Blogger outreach practices are a good way for both parties to benefit and also to improve SEO. However, a lot of businesses have a poor outreach project, if they even have one at all. You need to take the time to build on your required outreach bloggers, or you’ll lose out when it comes to ranking high on search engines.
Overall, these are some of the SEO strategies that can seriously damage an organization. You might not think that this is the case, but what you’ll often find is that a lot of different businesses make these mistakes on a frequent basis. It’s important to understand where it is that you’ve gone wrong in order to make sure that you’re not following in their footsteps. SEO can be a pretty difficult thing to get right, but once you know what you’re doing, it can be undeniably worth it. It’s not easy by means, but it is the responsibility of every company to learn it’s ins and outs to succeed.
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