How to Make a Website Viewable for Search Results
As technology develops quickly, SEO techniques are changing and bringing new trends almost daily. 2018 has already left behind obsolete trends and is bringing forward advanced technology. Optimizing for first-page placement on Google, Yahoo, or Bing is the driving force.
In the creative world of designers, working to develop attractive and beautiful sites is no longer the challenge — the real task is to make the site viewable. It doesn’t matter how pretty it is if no one is looking in the first place.
Google is Motivated
Google got beat up pretty bad for the growing amount of ‘content clutter’ in search results. The press was so bad Google believed it didn’t have anywhere left to go, but they responded accordingly.
“We hear the feedback from the web loud and clear. People are asking for stronger action on sites which consist mainly of spammy content.”
Soon after, Google released the Panda update that targeted low-quality content. Why is this important today? The media has, again, hammered Google for boosting fake news over the past six months. Search industry expert Danny Sullivan calls it “Google’s biggest-ever search quality crisis.”
The accusations are hurting the search giant’s image and it cuts deeper than content farms. Rooting out fake news is a difficult challenge, but it is one Google has the motivation to fix.
Google has already started to take action. Publishers who promote fake news ads are banned, there are new methods for users to report offensive suggestions, algorithms are adjusted to devalue fake information, and fact check tags are added to search results.
With Google continuing to be enthralled with AI and building more into their algorithms, search results may start acting out in less foreseeable ways. This won’t be a good thing, and it is something to prepare for.
AI, so far, doesn’t change much in the methodology of long-run SEO processes. Optimizing for AI is basically enhancing human capabilities. After all, the objective of a machine-learning algorithm is to make predictions similar to that of humans.
Google Search Console
BestSEOCompanies.com monitors and stays on top of trends so clients remain on target throughout the year. They are encouraging people to check out the Google Search Console which tracks impressions, positionings, and clicks. Although the data is generally lower than Google Analytics, it’s still fairly accurate overall.
Look at Google Search Console when making SEO changes. Make a note of the date the change was made, request Search Console to crawl the page on which you made the change and then monitor the data over the next 30 days.
Once inside the application, look at the impressions. Typically a site will get more impressions before getting more clicks and higher rankings. Going from a #10 ranking to #9 ranking won’t reveal much more search traffic, but impression counts start to rise.
Google has come so far since first hitting the floor in the late 1990s. The prevalence of AI, the chaotic political climate, and the warnings against fake news all signal change is coming.
Continue to focus on long-term SEO strategies which keep you competitive for the remainder of the year.
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