5 Tips for Marketing an ICO To date, there have already been 420 ICOs launched in 2018, but not all have been successes. As the new, go-to fundraising mechanism, startup entrepreneurs hoping to lau…
Chipotle On a Comeback
1. Chipotle On a Comeback After facing a downhill reputation from food safety concerns, affecting its sales and stock price, Chipotle is still recovering. However, former Taco Bell CMO, Chris Brand…
‘HoloLAB Champions’ Lets Students Practice Chemistry in VR
HoloLAB Champions Lets Students Practice Chemistry in VR Edutainment video game developer Schell Games came into the limelight when they announced the game I Expect You To Die. The virtual reality …
Instagram’s IGTV: What It Means for Your Brand
Instagram’s IGTV: What It Means for Your Brand If you’ve watched Netflix’s cheeky one-hour video of Cole Sprouse eating a hamburger, then you know about IGTV. The video that was uploaded on I…
How Failure Can Bring Strength to a Business
How Failure Can Bring Strength to a Business No one in life wants to feel like or be considered a failure. In fact, all too often we are so afraid of failing that we won’t even try at all. However,…
How to Boost Conversions by Combining Search & Social
How to Boost Conversions by Combining Search & Social Learning how to properly intersect your search and social media campaigns is a crucial marketing strategy, especially for businesses in the…
Facebook’s Stock Decline Sets New Record
1. FB’s Stock Decline Sets New Record Earlier this week, Facebook announced that they won Chinese approval to set up a $30M ‘innovation hub’ in Hangzhou. Turns out, Facebook got approval from local…
‘Hearthstone’ Introduces New Expansion with ‘The Boomsday Project’
‘Hearthstone’ Introduces New Expansion with ‘The Boomsday Project’ Game developer Blizzard recently introduced a few changes to its 2016 game release, Overwatch. They introd…
4 Key Trends Shaping the Restaurant Industry
4 Key Trends Shaping the Restaurant Industry In the mid-twentieth century eating out was almost a luxury. Since then, the frequency of going out to eat has changed so much that it is bringing about…
The Best of the Focus Project
The Best of the Focus Project It’s our one year anniversary with The Focus Project! Thank you for reading and for watching. A huge thank you to our sponsor, Sleep Number, for making it all possible…