5 Ways to Innovate Video Marketing Campaigns
If you’re still failing to use video ads to promote your business and improve marketing campaigns in 2018, you’re definitely missing out. That’s because studies clearly show that the use of visual media, like videos, has a profound impact on consumer behavior and brand recognition.
76% of marketers have said that integrating video into their marketing and advertising campaigns have resulted in increased sales. Similarly, the same study showed that 81% of consumers were more likely to buy a product or service after watching a branded video.
And those are just a few of the many statistics that show the impact of video on consumers and their interactions with a brand.
A video is a growing medium in marketing. And by 2019, about 80% of all traffic on the internet will consist of videos according to Cisco’s Visual Networking Index. Not only does that statistic show the continued dominance of video over other forms of content, but it also means that brands will have to get creative in order to stand out. But how?
Through innovation, creativity, and a passion to rise from the ranks and blow the competition out of the water.
5 Strategies for Improved Video Marketing Campaigns
1. Give Testimonials a Refresh
Testimonials have always been a popular choice for video marketing, but they’ve recently gone out of style. All that means is you just have to freshen them up in order to make them stand out.
At the heart of every testimonial lies a story — a personal anecdote that consumers can relate to. Storytelling in marketing is a powerful tool that can connect your brand with your audience on a very personal level, opening the door for interaction.
Here are some tips for creating a refreshing, enlightening, and inspirational video testimonial:
- Don’t use scripts — you want to sound natural.
- Jump right in — don’t waste time on intros.
- Keep it short, sweet, and to the point.
- Use beautiful design elements like transitions and illustrations.
2. Play with Animation
Don’t fill your videos with words — that defeats the purpose. Instead, implement creative and dynamic elements like motion graphics, animations, and illustrations to lighten the mood, add a professional edge and create a bridge connecting you and your consumers.
A great place to incorporate animation is into explainer videos which have grown in popularity in recent years due to their simplicity and professionalism. The Dropbox video above is a great example of how playful animations can increase brand awareness and breathe life into a brand in a cool, creative, and engaging way.
3. Infuse Humorous Elements
As a general rule, humor is powerful. And it can leave a lasting impression when infused into marketing and advertising campaigns. But why?
For starters, humor is memorable. People are more likely to remember an ad if it made them laugh — plain and simple. Take Harry’s brand for example. In the informative video below, Harry’s utilizes humor to engage with its audience and present itself as an approachable brand that customers can identify with.
Additionally, humor in video advertisements shows that you don’t take yourself too seriously, which is important for most brands. It also helps improve brand recognition, with viewers able to call out characters, catchphrases and creative designs that will help them remember the brand moving forward
4. Promote Interactivity
Considering the rise in popularity of VR technology, it’s safe to assume that the future of marketing and advertising will become much more interactive. If you want to be a part of this revolution, you need to start planning now.
While this technology is still young, you can draw inspiration from mediums all around you. Pose a question, set the scene, and provide viewers with a way to engage once the video has ended — maybe they can take part in a game or create their own adventure. Figure out what initiative best matches your brand and go for it — and don’t be afraid to have some fun.
5. Give A Peek Behind-The-Scenes
When you give consumers a peek behind the curtain, you’re letting them in on a secret the two of you now share. Behind-the-scenes videos tend to help viewers familiarize themselves with your company and the creatives involved. This is a fun and engaging way to let your brand’s personality shine through and connect more personally with your audience
There are a number of ways to do this — you can do fun and quick interviews with employees and executives, you can give a peek into the actual creative process, and you can tell funny, captivating stories. And best of all, you can end each of these with a subtle call to action, reminding viewers of your products and services to bring the video full circle.
Video Marketing Tips For Success
These 5 video marketing tips will help to push you in the right direction — but it ultimately all begins and ends with you, the brand. You have to want to innovate, create, and inspire through your video advertisements. You have to infuse the heart and soul of your brand into these crafty, quippy media presentations. You have to want it to win it — the question is, do you?