The Benefits of Using Video in Your Marketing Campaign
Videos can be a potent tool when it comes to conveying a message and telling a story. If you’re trying to attract new clients to your business, videos are a valuable addition to your marketing efforts but keep in mind the visual asset of your campaign, it must be attractive and high quality. For an aspiring business owner, mastering a desktop video editor is quite helpful. Especially, since there are many free ones available.
In this article, we’re going to look at a few key reasons why video content is the biggest marketing asset these days, and why you should always edit and enhance a video before publishing it.
Videos Attract More Potential Customers
Marketers and entrepreneurs use video in their ads for a reason – according to statistical claims, this particular strategy helped increase revenue by almost 50% in 2017 for various types of businesses. Unlike text or images, videos have an unparalleled ability to tell a story and captivate the audience. However, the Internet is already oversaturated with video content. Capturing people’s attention with yet another stock clip that doesn’t have a personal touch will be a challenge. You should aim to stand out from your competition.
In the Era of Mobile Domination, Videos Have a Wider Reach
People tend to use smartphones far more often than desktop computers – for personal and for business needs. No wonder video content is increasingly present in the online space. It is convenient to consume regardless of the screen size. Text formats are less efficient for the mobile audience for obvious reasons and images often require careful optimization to work well on all devices. Videos can deliver results on any platform. They help the message reach a wider audience in an instant.
Videos Have More Chances to Be Shared
If viewers resonate with your video, it will stay in their mind for longer. The more someone can relate to a story, the higher the chance for that someone to react. Thanks to the power of social media, one viewer’s reaction can send your message to dozens of other people in their network. Once people start sharing your video on social media platforms, literally anyone and everyone will be able to see it. This is an incredible business opportunity that can do wonders for your company.
Search Engines Love Videos
Video search is thriving these days. In fact, according to Alexa, YouTube has become the second most popular place for information searches – such as beauty advice or a review for a new piece of technology.
A well-edited video created with SEO, which includes the right set of keywords, has a good chance of ranking high on search engines and giving your business additional exposure. Google, Bing, and other search engines love video content because it offers users a quality experience that keeps them engaged for a longer period of time. If you embed videos to your blog post or landing page, it will eventually help drive more traffic. In other words, the incentive to take your time and create a high-quality video is pretty big when you consider its potential for SEO.
Overall, these are just a few benefits of high-quality video content. You have a lot to gain from taking the time to properly edit it. Its potential is bigger than you might have initially thought. Through the power of social media and SEO, you have the chance to spread a message amongst millions of people worldwide and help your business thrive.
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