5 Must-Sees at SXSW Tech Week
March 9, 2018, 11:00 AM-12:30 PM
With half of the world’s population following sports teams, it is vital for teams to find ways to consistently engage their fans. Data is key in uncovering relevant content to share with fans and to combat media fragmentation. During this digital age, fans desire constant contact and engagement with their favorite teams and players. From livestreams to VR, learn data’s essential role in uncovering the most effective tactics to reach fans.
March 10, 2018, 9:30 AM-10:30 AM
In 3 years, 30% of web-browsing will be done without a screen. Technology will move towards mediums such as Google Home and Amazon Echo. Discover more about how companies should transform to the screenless future of technology.
March 11, 2018, 12:30 PM-1:30 PM
Technology is now the fastest response available during national disasters. Social mediums like Airbnb, Facebook, and Lyft are all examples of this taking place during Hurricane Harvey and Irma last year, connecting loved ones and providing relief efforts. Learn more about the future of tech response from a panel of experts.
March 13, 2018, 12:30 PM-1:30 PM
Learn the best practices to boost your presence on Instagram from the insiders at Instagram. Whether you want to share news, film, fashion, or music, these women have the tips for success.
March 16, 2018, 2:00 PM-3:00 PM
Technology is transforming the music industry and is providing new ways for artists to grow and interact. The future of AI could lower barriers within the music industry and also has the potential to complicate copyright laws.
Travel to Westworld’s Town of Sweetwater
HBO creates an immersive Westworld experience at SXSW 2018. Last year at San Diego’s Comic-Con, HBO hosted a similar experience where guests could visit the offices of Delos, Inc. complete with actors and a full set. This year, to celebrate the premiere of Westworld’s second season on April 22nd, HBO has upped their game from last year and created the entire town of Sweetwater for SXSW guests to explore. The experience will be spread out over 2 acres of land across Austin with dozens of actors posing as “hosts,” Westword’s name for robotic characters.
(Source: The Verge)
SXSW Makes a Change
SXSW is famous for its extravagant brand activations, but this year expect to see a lot more intimate gatherings and interactions rather than extreme marketing tactics. “Participation changes from year-to-year and we’ve seen a shift towards more intimate, creative and personal activations,” said SXSW Director of Special Projects, Brad Spies. Many brands this year have decided to make their presence known via digital mediums; for example, GP and Intel will stream a live video from festival performances and Spotify is creating custom official playlists for SXSW artists.