Timeless Social Media Marketing Strategies that You Should Start Using Now
According to a Nielsen report, 19 to 25 percent of media time in our generation, from Millennials to Generation X, is spent on social media.
Also, based on the report conducted by Forrester, it was revealed that more than 70 percent of users shop online.
All these findings point to the same conclusion: social media marketing, if done right, can do wonders for your ROI.
Marketing through social media, however, can be a tad tricky. For one thing, not many people go on Facebook or Twitter to buy stuff. In most cases, they go there to connect with friends and have fun.
This tells us that you first have to dive through some hoops before your social media marketing efforts can pay big dividends.
If you’re barely getting any sales or leads out of your social media marketing campaigns, then this guide is for you. I’m going to share with you timeless social media marketing strategies that can help skyrocket your online sales.
Let’s jump in!
1. Use social listening tools
Social listening is the process of monitoring conversations or mentions about your brand (or related keywords) on the Internet.
For the most part, it is used for reputation management, and it also helps business owners learn what their audiences’ sentiments are about their brand.
By keeping track of what your audiences’ are saying about your products and other industry-specific topics, you can come up with strategies that can help you get more sales and establish a better relationship with your audience.
A popular social media tracking tool that small business owners often use is SentiOne.
The platform is a reputation management and social listening software that helps users track and interpret mentions about their brands or related keywords.
It’s worth mentioning that SentiOne doesn’t just track mentions on social media sites, it also monitors forums, blogs, and other portals.
The users only have to enter their keywords in the platform, then SentiOne will start scouring the web for mentions.
Using the tool’s extensive search options and filters, users can narrow down their search and get better search results.
Thanks to the tool’s powerful analytics feature, you’ll also have access to data that can tell you whether your marketing campaigns are making a strong enough impact on your target audience, which platforms are getting the most mentions, and whether the mentions made about your brand are positive or negative (among other things).
Through this knowledge, you acquire insights about your audience through social listening, your chances of being able to create a winning social media marketing strategy drastically increases.
2. Offer online courses
Using online courses in conjunction with your social media marketing strategies can yield amazing results.
The thing with online courses is it encourages your audience to interact with you.
When you offer them courses — whether you do it for free or for a fee — your audience will have several reasons to reach out to you.
For one, they might contact you because they have questions about one of the methods shared in the course. They might also reach out to thank you for the powerful strategies that you’ve shared.
And if that isn’t enough, your audience might discuss among themselves — on your social media page — the things that they learned through your course, their breakthroughs, and their challenges.
The audience engagement you’ll stir through an online course can be your means to establish a stronger relationship with them. It can help build a cohesive and supportive community.
Of course, when you’ve established a level of trust with your community, it becomes easier to pitch your products and services to them.
You can even create an entire sales funnel from within the platform.
With how simple the process is of creating an online course and the plethora of benefits you can garner from using one, you should start creating your online course right now.
3. Spy on your competitors
You’ll be amazed at how much value you can get from spying on your competitors.
Whether you’re running a Print on Demand (POD) business, a drop shipping one, or just selling your own products; you can have a better grasp on the best way to sell to your audience just by looking at your competitors’ posts in Facebook or their sponsored posts.
For example, if you check out one of your competitors’ post about their newly released features, you’ll get clues about pricing.
I checked Ahrefs.com’s Facebook posts and found this.
As you can see, one of Ahrefs’ prospect customers complained about their pricing.
If you’re in the same industry as Ahrefs, then you have an idea about what your customers might find expensive, or what is acceptable to them when it comes to pricing.
Of course, if you give research due diligence and continue reading the comments made on your competitors’ posts, you’ll see several bits of information that you’ll find useful.
Here’s another comment that I found at Ahrefs’ posts.
If there’s a feature that you’d like to add, yet you’re uncertain whether your audience might like it, the comments that your competitors have garnered about a similar feature can give you the validation you need.
There are several reasons that I’d like to point out about why spying on your competitors is very important:
- Your competitors are targeting the same audience that you are targeting. That means, the data you acquired from your competitors about their audience is most likely relevant to your business.
- Just by reading the comments on your competitors’ posts, you can figure out the burning problems that your audience is facing. From there, you’ll be able to create a service or product that can solve their problems.
- When you study your competitors paid ads — the kind of images they’re using, their CTA, their choice of words, etc. — you’ll be able to learn from them without spending the money they used for their paid ads.
As you continue to use the timeless marketing strategies that I’ve shared, it’s important that you take the time to evaluate your results.
That way, you can tweak the strategy to fit the dynamics of your business perfectly.
Also, if there are other effective (and actionable) social media marketing strategies that you’d like to share with the readers, then please share them in the comments section below. Cheers!