6 Tricks to Improve Your Search Ranking
Busy business owners are always looking for ways to get more with less. That is why many business owners choose to optimize their websites for search engines. The more optimized your website, the higher your rankings will be when people are searching. The higher the rankings, the better your chances that customers will find you and buy from you. Here are some simple tricks you can do to ensure a better rank when people are searching.
1. Post to social media sites
When you post to your social media sites, you will move up the Google ladder. In the future, content on Facebook, LinkedIn, Twitter, etc. will gain importance on search engine results pages. If you are launching a new product and you put a picture of your new product on your social media sites, your site will climb the ladder. Be prepared to post and keep posting on your social media.
2. Create videos
If you have a YouTube channel, you should add new videos periodically. Then, you want to share them on your website and social media. This will boost your rankings. If you don’t have the time or talent to create videos, you might want to share other videos. You can share videos that feature you at events, helping other businesses, or participating in charity events. You also can share videos with colleagues or influencers you respect. These will improve your rankings and help you make key connections.
3. Be mobile-friendly
Google is penalizing companies who have websites that aren’t mobile-friendly. More than two-thirds of all searches are happening from mobile devices. You need to capture that market.
4. Consider voice searches
Initiating a search using voice commands is a growing trend, thanks, in part, to Alexa, Google Home, Siri, etc. You want to ensure your content is picking up on searches that are voiced. You want to make sure that your content is easily searchable through voice searches by using long-tail keywords, which are more likely to be spoken than conventional keywords.
5. Put it all in one place
People want their content in all one location. Knowledge Graph, wiki, local, maps, social media, news, images, and videos make for 85 percent of Google search results. These statistics indicate that people look for sources that provide all relevant information for a particular subject or topic. You don’t want people to have to go to several sites to find what they want, as they might stumble upon your competitor.
6. Mobile applications can help
If you create an application that your customers can download to their phone, your rankings will increase. A recent study found that users spend 89 percent mobile time using apps. Therefore, an app will help you move up in search results.