The Importance of Starting a Blog for Your Business
There are so many ways to market your business today. You can go the traditional route and court magazines, newspapers, television, and radio. Or you can jump into the brave new world of marketing and build campaigns built around social media. In either case, your goal is to get the most out of your marketing investment.
Somewhere in between these two worlds lies your website. You might think that having a passive website, something that people check out once they’ve been referred there by other marketing avenues, is enough. Yet too often businesses overlook the blog as a potential generator of revenue. A business blog that provides content for your website can be one of your most effective marketing tools.
If you’re curious about how to undertake a business blog, The Blog Starter is a great place to begin. Here are some of the reasons why you should become a business blogger sooner rather than later if you haven’t already made this important move.
Telling the Full Story
Social media often only allows a bite-sized message in a post. Radio and television ads usually run about thirty seconds, which is not a lot of time to tell customers anything but the basics about your business or one of its specific initiatives. With a blog, you can expand upon these basic messages and give people a complete overview of your business. You can also draw people in by talking about issues that are tangible to the business you run. You’ll draw people to the site that will likely be interested in hearing what you’re saying, or, even better, buying what you’re selling.
The SEO Advantage
You can’t properly take advantage of your potential for search engine optimization, or SEO, without the use of a business blog. SEO is based on the use of keywords, which are terms that, when people search them on the Internet, will bring them to your site if they are displayed there. Major search engines will be more likely to bring those searchers to you if there is solid content attached to these keywords. Compose relevant, entertaining posts with the right keywords and your SEO potential will be maximized.
A Chance to Engage Your Customers
A business blog is one of the most effective methods of cultivating customer loyalty. First of all, people will want to come back for content that interests them, and it’s likely that content will spur them into providing business for you. In addition, you can encourage feedback on the blog, something more detailed and involved than they might be able to provide on social media. This kind of back-and-forth builds loyalty.
So don’t overlook a business blog when you’re thinking about marketing your products or services. It could be the tipping point that pushes your marketing efforts to the next level.