Top 8 SEO Trends You Must Focus on in 2018
You must stay updated with the latest SEO trends whether you are an entrepreneur, an SEO professional, or running an SEO agency. Using old SEO techniques can immensely affect the reputation of your website in the search engine ranking page of Google and other popular search engine giants, like Bing and Yahoo. You may end up lagging behind in the competition.
Every year brings new trends and technologies in the Internet world. Every year, Google introduces new rules for the webmaster. And if you continue using the old one, then your website will not get the expected traffic. So, it is essential to stay updated on the new trends and technologies to stay ahead in the curve. The New Year is approaching fast and it is predicted to bring new SEO trends. Let’s have a glimpse of the SEO trends that are expected to rule in 2018.
Though Siri’s voice search is still being used by a lot of mobile users, the usage is expected to grow exponentially in the coming year 2018. The voice search helps search for any content in the web world through voice commands. Currently, about 20% of mobile queries are reported through voice search and it will grow further next year.
It is slowly becoming a preferred choice to search things online as you don’t need to type. Some users are lazy or don’t like to type on small screen devices. But you need to speak the long trail keywords on the voice search to get the right search result. Moreover, more people are using mobile for doing daily chores. And voice search is mobile friendly which attracts more users to use it due to familiarity and convenience.
Responsive Web Pages
These days, a lot of users browse on mobile phones and tablets instead of laptops or computers. Due to these obvious reasons, it is easy to browse on small screen devices anywhere and anytime on the go. Therefore, you must design a responsive web page that adjusts well in the screens of all devices.
Mobile Acceleration & AMPS
Along with the voice search, the demand for accelerated mobile pages (AMPS) is also surging. AMP was introduced by Google in 2015 in order to offer smooth user experiences to users. It is noted that AMPs web pages load in less than one second and utilize very few data compared to non–AMPs web pages.
You might have experienced irritation and leave a page when it takes more time to load. Eyeing this behavior, Google focuses on the slogan ‘Mobile first.’ As more searches and browsing are occurring in mobile than desktop, it is a demand of the hour to make AMPs web pages. And this is the SEO trend that SEO companies India should follow in the coming year.
The coming year is going to be the year of backlinks in SEO domain. With millions of content being generated every day, it is difficult for search engines to determine the authenticity of the content. It is through backlinks that a search engine determines whether the content on your website is authentic and useful. And in 2018, backlinks are expected to gain more prominence in the field of SEO.
Quick Answer Box
The ‘Quick Answer Box’ is the search list of information that appears in the search result when you enter a keyword like ‘how to’ and ‘what is’ in any search engine. This is going to be a new feature of Google. Quick Answer box will search the web for a quick snippet of content and will display the answer for the search query. So, you need to instruct the SEO consultant India company to design your web pages for the Quick Answer Box in the approaching year. You must focus on words like ‘how,’ ‘why,’ and ‘what’ and try to incorporate the answers in the content.
Therefore, you must optimize the content for the snippet feature to help users get the information in a concise and quick manner, instead of reading the whole article for small information. While you focus on optimizing content for the Quick Answer Box, never ignore regular SEO practices, which also determine the success of your web page.
Use of Pictures & Video
The year 2018 will be the year of visualization as more users are expected to respond to pictures and videos in search results. Due to growing popularity of social media sites, pictures and videos get instant response through likes and shares, which help make your page popular in no time at all. Gone are the days when only flat content used to rule the Internet. Now, along with content, good visualization is in demand.
Upload Meaningful Content
In today’s fast-paced life, no one has time to read boring, non-meaningful and lengthy content. Users rather focus on web pages that offer authentic, short and interesting articles. So, it is advisable to upload short, crisp and informative articles on the website. And to achieve this, you must hire a professional writer who will deliver a high-quality article for your website.
Go for HTTPS
It is going to be mandatory to use the domain ‘HTTPS’ for your website. If you do not change ‘HTTP to HTTPS’ then Google will lower down your websites search engine ranking. HTTP is hypertext transfer protocol which is associated with security of the website.
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