5 Strategies to Collect More Emails
Email marketing has been around for a long time but it’s still one of the most effective ways of marketing your business and making money. It’s one of the few ways to drive a large number of sales in a short time without having to spend any money. You can promote your own products, blog posts, special offers, or even make money promoting affiliate offers. If you have an automated sequence in place, you can make sales on a regular basis.
Another benefit of email marketing is that you’re only targeting those who are actually interested in your offers and have proactively signed up. Despite the pros of email marketing, many online businesses and websites still find it difficult to collect enough names. Here are a few tips to help you collect more email addresses and take your marketing to the next level.
Exchange with Other Businesses
QuickTapSurvey suggests networking with fellow business owners and offer a link to their services in your newsletter in exchange for a link from theirs. This process works best with businesses who are offering a complementary service to yours.
Promote a Giveaway
One easy way to collect a lot of emails quickly is to organize a contest or giveaway. These are excellent for exposure because they are likely to get shares on social media and have the potential to go viral.
Create a contest that will be of interest to your readership. For example, if you own a beauty blog you could try giving away a $300 giftcard to Sephora or a goody bag full of cosmetics. This is also the perfect time to ask for social media follows and Facebook likes in return for an entry.
Add Opt-In Forms on Every Page
Opt in-forms should be placed on all your main pages. A prime spot for an opt-in box is on the sidebar since it’s always visible. You can also create a splash page with an opt-in form every time a new visitor comes to your site.
Offer Something for Free
One of the most effective ways of collecting emails is by offering something of value for free. A few examples I’ve seen online; a free macronutrient calculator, a weightlifting program spreadsheet and a list of business directories. They key is to offer something that people will actually want to sign up for.
Give A Discount
Many retail brands like American Eagle, Forever21 and H&M will give you a one-time coupon code for a discount that can be applied during the checkout process in exchange for signing up to their email list. This is a double win because you’re encouraging new sales while collecting leads at the same time.
Offer A Lead Magnet
This strategy is more time consuming but it can offer a great return since the traffic is so targeted. For example, if you have a website about food, make a post about the paleo diet and provide an opt-in form at the end of your post for 10 free paleo recipes. You can have another post about juicing recipes and provide free juicing recipes in exchange for an opt-in.
You’ll be able to place each sign-up through a personalized automated sequence with an automation program like Active Campaign and send them targeted offers based on their interests.