How to Rank Higher in Search Results
Entrepreneurship comes with a host of challenges. In addition to knowing your own industry, you also have to know how to market your product. But marketing is no easy task. Researchers have yielded a few tips to help entrepreneurs rank higher in search engine results.
Create A Blog
If you have a static website, you have probably noticed that your search engine traffic leaves something to be desired. People are not interested in reading company information. You need fresh, frequent content to keep your readers engaged. Google will reward websites that are updating often.
Similarly, search engines favor websites that are linked on other websites. Bloggers are not going to link to your page if it is just an overview of your company. But they will if they appreciate your insight. Write posts related to your industry. For example, if you own a moving company in Texas, then write about the pros of hiring Dallas, Texas movers.
While creating content is an integral aspect of improving your SEO score, it is not enough in itself. You need to find an appropriate keyword balance. A keyword is a term that you anticipate users will query on a search engine. If you overuse the keyword, your writing will come off as unnatural. If it is too scarce, search engines will not notice it. You should research proper keyword usage.
Use Local Keywords
Local keywords are relevant to businesses who want to attract consumers in their regions. A Dallas moving company would use “Moving in Dallas” or similar queries. But you should have content that is not necessarily promotional. You need people to come to your blog for information. Then, when they need to move, they will think of your company.
Search engines are going to start rewarding websites that have encryptions. This is the difference between HTTPS and HTTP. HTTPS is an encryption protocol. When you go into a coffee shop, they will have open Wi-Fi. Hackers can take advantage of that by stealing information that you input into unsecured websites. An HTTPS protocol conceals that information.
Do Not Buy Links
In the early days of Google, some marketers tried to take advantage of the system by purchasing backlinks. But those days are over. Today, Google has algorithms that detect suspicious activity and punish the involved entities. Search engines are frequently updating their systems to prevent spammers from taking advantage of them. You should focus only on ethical marketing approaches.
Use Internal Links Strategically
There is an SEO concept known as a bounce rate. This relates to how engaged readers are in a blog. It tracks the percentage of users who leave a website after viewing just one page. You can keep your bounce rate low by strategically placing internal links throughout your article. Many bloggers use plugins that display related articles.
Use SEO Plugins
Yoast is probably the best WordPress plugin for SEO. It ranks each article and tells you what you need to improve. It also attaches a form to each blog post that allows you to fill out the meta-description and keywords. Beyond that, it will rank your posts’ readability.
Use a Professional Template
A poorly designed website is typically enough for viewers to make a snap decision about your product. It will form a negative first impression. Before launching your website, you should test a few templates and compare them with your competitors. Impeccable design and great content will typically have two traits. First, it will look nice. Second, it will be easy to navigate.
These attributes need to be present across every device. There are a lot of people who are browsing on their phones. Your mobile template needs to be as attractive as the desktop template.
You should not be intimidated by SEO. If you apply yourself and do research, it will be a very useful tool.