How to Curate Influencer Sourced Content Assets for Social Media: 3 Tricks & Tools
It’s harder for content to get noticed these days. Content marketers spend hours on research and writing only to see their posts go unnoticed and unappreciated.
One way to overcome this issue is to collaborate with influencers who already have access to your target markets, and there are severals ways to go about it. Before delving into them, let’s explore why collaboration should be a part of your content marketing strategy in the first place.
- Expand content reach: As pointed out earlier, influencers can give marketers access to their target audience.
- Unique content with utility: Influencers usually share content based on experiences including real, valuable insights.
- Added credibility and trust: Expert insights and voice add credibility to content. Readers who see popular faces on your web and social media pages are likely to trust your brand more.
- Free content and promotion: Collaborating influencers create and promote content.
- Opportunity to build relationships: Content collaboration is one of the best ways to initiate long-lasting relationships.
Bearing this in mind, let’s explore the ways you can curate influencer sourced content assets for your social media pages.
1. Create expert roundups
Expert roundups are popular and common, because they work. Many media houses rely on this type of content to expand their content visibility. But it’s important to note that your audience may be immune to this type of content if they are being exposed to too much of it.
When planning expert roundups, it’s important to have:
- Great questions (current and being discussed on social media)
- Relevant influencers (who are well-known in your niche)
You can e-vite immediate connections to participate, ask them for recommendations, tweet questions to influential Twitterati’s and approach the rest of your expert panel via contact forms on their websites.
Tools that can help
Communities like Quora and Ann Smarty’s MyBlogU are active forums where you can source expert answers. Post questions on such forums and follow-up with the experts who respond.
These forums are meant for asking questions and seeking answers. People are more likely to answer questions here than on social media or even emails.
2. Curate news and RSS feeds
These days, there’s too much information on the Internet. People don’t need any more information; what they need is a good, credible curator whom they can trust for the best content related to a niche. You can be that curator. Further, curation is also one way to spot trends and developments in your industry.
When curating influencer content you need:
- A sense of who to follow for what content
- Tools to help you curate content effortlessly
This type of content collaboration doesn’t directly involve influencers, but helps you get noticed by them. By curating their content and sharing it, you help promote their content, while getting high-quality content for your audience.
Tools that can help
Social media and content curation apps like DrumUp let you curate RSS feeds and keyword based content suggestions as streams from which you can schedule posts to social media.
This particular tool also provides @mention suggestions with the posts it curates, so your target influencers are notified when you share their content.
3. Plan recommendation based tools posts
If you’ve noticed, “tools lists” are popular on social media, across most industries. People can’t seem to get enough of lists of productivity apps, marketing tools, project management tools, etc. This is probably because tools make peoples’ lives a lot easier.
When creating recommendation based tool posts:
- Create a list of influencers to feature
- Write to each of them asking for a tool recommendation
- Compile the responses with a summary in the introduction
Crowdsourced tools lists are great because you always find new players and end up with a comprehensive list.
Tools that can help
Social media monitoring apps like Brand24 can be used to follow influencers on social media and find interesting quotes. You can also set up keywords like “Productivity tool” or “Social media tool” on an app like this to find new tools in any category.
In addition to these strategies, you can also create expert polls or surveys, podcast or video interviews, or create an infographic featuring expert advice.
There’s no limit to the variety you can create with influencer content, using multiple content formats and focus on different content promotional channels. This post describes the basic ways in which you can collaborate with influencers for content.
Feature image via Pexels.com