Hiring an SEO Adelaide Company? Start with These Important Questions
If you are running a business in Australia, appreciate that a lot of creativity is needed to stay ahead of the competition. On the Internet platform, the competition is vicious, with all businesses angling to get a piece of the growing online market. Whatever the type of business you are running, it is important to boost your marketing campaign, and the only way to do this is by boosting your visibility on search. Search engine optimization (SEO) must be at the core of your online marketing strategy if you are to leverage the growing numbers of Internet users in the country. You might have a fantastic looking website but if you are not visible on search engine result pages (SERPs), it is impossible to reach your target audience. For a small business or a start-up, this necessitates the services of an SEO expert in the city in order to stay ahead of your competition.
The Potential in the Australian Online Market
According to the Australian Bureau of Statistics (ABS), there were 13.5 million subscribers in the country by the end of 2016. With a high rate of Internet penetration in large cities such as Adelaide, you can easily grow your business by leveraging this customer base. The Australia eCommerce Market in 2016 was the second largest in the Asia-Pacific region and sales are projected to rise by 21% by 2018. These numbers highlight the opportunities in the online marketplace. To get a foothold in a niche, you need to focus more on SEO efforts.
Why It Is Important to Hire an SEO Company in Southern Australia
For most start-ups and small businesses, SEO might not seem like a priority but it should be. In fact, search engine optimization should be at the centre of your Internet marketing campaign and for many good reasons. 93% of online experiences start with a search engine, which means your efforts should be concentrated more on boosting your visibility on search.
The same survey shows that 7% of internet users are not interested in more results beyond the 1st page of search engine result pages (SERPs). Your marketing campaign should therefore focus on boosting your ranking on SERPs for your target keyword. I recommend using a an SEO Adelaide service company to do the job.
These experts have the expertise and resources to drive your SEO campaign professionally. An established SEO firm will work with your team to ensure that you achieve your marketing goals. Whether you are working to boost brand visibility, increase conversion rates, reduce bounce rates, or achieve any other goals, your SEO expert will use all available techniques to ensure these goals are achieved. By using an experienced SEO company in the city, you will avoid falling foul of Google webmaster guidelines, which could result in penalties.
How to Hire the Best SEO Expert
With the increasing demand for SEO services in the country, the number of companies offering these services has increased tremendously. If you read consumer complaint forums, you will find many website owners in the city who are ruing their decision to use an SEO service without carrying out due diligence. If you are looking for a reliable SEO firm, below are some questions you need to ask:
1) Do You Have Any References?
A reputable SEO consultant will have no problem providing a list of their former clients. In fact, this will be their selling point if they are confident about the quality of SEO solutions they have provided. This list of references will give you a chance to assess the quality of SEO services the company offers. Look at the rate of conversions and web design layout among other parameters that indicate whether the SEO solutions provided had a positive impact. You should also talk to these clients to get an objective view of the quality of services a particular SEO expert in the city provides.
2) What Is Your Approach to SEO?
This is a question most clients don’t ask yet; it could give you all the answers you need about a particular SEO company. For instance, the answer will tell you whether the company will use black hat techniques or if they will respect Google Webmaster Guidelines. A good SEO company should offer a holistic approach to the project which would involve technical SEO, off-page and on-page SEO and the user experience (UX). If your SEO Company is talking only about ranking on SEO, it’s time to move on and continue your search elsewhere.
3) Do You Provide Any Guarantees?
For starters, no one fully understands Google algorithm and if an SEO expert claims they do, then run and don’t look back. The best SEO expert will not provide any guarantees but instead, they will evaluate your business SEO needs and create a tailored package to suit your specific needs. Anyone giving guarantees in SEO is simply lying.
Other outrageous claims include having an expert inside Google who knows something about search engine ranking factors. Simply put, you should never be taken in by promises in search engine optimization because they remain so; promises.
4) What’s Your Opinion on SEO Trends?
The SEO industry is fast paced and volatile. If you are not innovative and flexible, most of the highly effective SEO techniques will pass you by. This is a good reason to find out your SEO expert’s take on new SEO technologies. If they are not well versed in trending techniques, you should not risk hiring them. Go for a company that is well versed in technologies such as responsive web design (RWD), AMP, voice search, social media marketing, artificial intelligence (AI) and much more.
5) What Is Your Reporting Strategy?
If you are planning to launch an SEO campaign, get ready to be in it for the long haul. This means your SEO company should provide a solid reporting strategy during the project. This helps evaluate the success of the techniques being used. Before hiring the company, make sure you agree on the reporting schedule because these updates will go into creation of your strategy.
There are many other questions you need to ask your SEO expert for clarity. What SEO techniques do they use? How do they measure the success of the SEO project? What is the payment plan? Do you stay up to date with industry changes? These questions are important to ensure you hire the best company for your SEO needs.