5 Notions About Business Apps: What You Need to Know
With the rise of user-dependent smartphones, mobile app usage will continue to soar. It has already become an integral part of all kind of businesses. However, there are still several misconceptions circulating mobile apps that deviate business owners from taking the right path.
1) Mobile App Creations are for Techies
Mobile app development is not just about coding. In fact, it requires a thorough amount of planning in terms of app-functionality and user-interface designs. As a business owner, having a clear understanding of the basic outlook and how exactly your app should function.
Let your app builder know about your ideas and put forward your primary requirements. Developers nowadays are creative and experienced enough to use several ways to fill in technical gaps, and/or provide the best alternate solution for you.
2) Mobile Apps Are Expensive
A simple app can be created with minimal investment. The cost of an app depends upon the complexity, the technology used and the number of functions added to it. In simple terms, more features means more money.
And many times, improper guidance and research creates a lot of confusion amongst decision makers, because they end up paying even for the functions they don’t need.
If you have clarity for your business requirements, you can easily save a huge chunk of money. Also, the recent rise in app developing agencies has helped stabilize pricing as well.
3) App Development
Launching an app is just an initial stage of any business that requires a lot more effort if you don’t want your users to forget you or uninstall your app in the future.
App development is a continuous process of maintaining and testing the app for bugs, speed and performance. You also need to update or add new content and features on a regular basis to enhance user engagement. Ignore all that and your app will soon become obsolete.
4) Make it Beautiful
A beautiful looking app can generate a higher number of downloads, but may not be engaging enough to occupy the device-space. More than often, it would be uninstalled after its very first viewing.
If you want to connect users with your brand, offer value throughout your app. More than aesthetics, it’s the relevance and quality of content that encourages users to view your app every now and then, and increase your conversions.
4) Let it Sell
Okay, so now you have a wonderful looking app with great content that’s ready to be downloaded from the Play or App Store. But why isn’t anyone downloading it?
Well, have you ever wondered how hundreds of apps (from the millions that are uploaded) remain undiscovered? Understand that even the best of apps need marketing. They don’t sell on their own. In fact, app promotions are as critical as app development.
You have to promote your app through your website, social media sites, app forums, outreach, or any digital platform that can help reach your target audience. You can even invest in advertising for more visibility.
5) Include More Functions
Mobile apps are meant for specific purposes. Overloading them with extra features will only make them ‘heavy’ and difficult to download and operate.
Include features that are needed to simplify the task at hand, as well as enhance and expedite the intended goal of the app.
Apps are a great way to engage your users irrespective of the kind of business you have. A well planned app strategy can reduce the operational cost, increase productivity as well as the efficiency, and also help in creating a healthy work environment for your employees.
