6 Long Form Content Benefits
Long-form content has many different definitions. Some people consider articles more than 800 words to be long-form content and some consider it to be more than 2,000 words. According to a study from Medium, it was found that 1,600 words or more, or 7 min of reading time, is ideally considered as long-form content. EBooks, case studies, bulkier blog posts, and white papers are considered long-form content collaterals. It helps to establish yourself as a strong industry expert in the market and is beneficial for your content marketing efforts. If you’re looking for long-form content, then you must check if you get effective content writing services.
In this post, check out the top six benefits of having long form content.
Higher Rankings in SERPs
According to a study by SERPIQ, it was found that all web pages ranking on the first page are more than 2,000 words. Google prefers to show long-form content higher in SERPs as it provides more value to the users and an in-depth understanding of the topic. It ranks the website based on factors such as authority, the average time spent on the site and high social shares. Long-form content helps to achieve all these factors and thus rank higher in SERPs. It also helps develop a strong online presence and become an expert in your industry.
Want to rank higher in SERPs?
Develop dense and relevant long-form content.
Social Media Success
Long-form content gets more shares than short-form content as it provides in-depth details about a particular topic. People like to share content which provides value. Thus, long-form content generates more hits and traffic and becomes viral on major social media platforms such as Facebook, LinkedIn, Twitter, Pinterest, and other social networking platforms.
Builds Authority and Credibility
Writing an in-depth article will help your brand to become a thought leader in the industry. People will prefer to choose your site for in-depth information or consider it while buying products in the different stages of a buyer’s journey. Try to post evergreen content which will provide long lasting value for building your brand reputation and authority. By providing relevant and useful information, you can build credibility for your brand and develop a positive impact on your users.
Drive Massive Traffic
Long-form content will drive massive traffic from all sources such as email, organic, social and referral. People like to click and open the posts in their email which provide valuable information. Due to higher search engine rankings, long form content will drive huge organic traffic to the site. People share the posts which provide all the details about the particular topic and more sharing means more social traffic. Highly authoritative and relevant content earn more links than normal content. Earning content on these popular sites with millions of people reach will contribute the massive referral traffic to the site.
It’s a myth that long-form content is more costly. In fact, long-form content is less expensive and provides better returns on investment. It builds a strong online reputation and proves to be an effective tool to generate leads or sales and provides better returns on the investment. By providing life to existing content and adding more value, you can turn inactive content into active content. You can also chop long-form content into blog series, slides, or infographics. These are all ways that will provide better value to your investment.
Provide Link Building Opportunities
Link building is now more creative, providing value to users. Thus, creating long-form content provides an opportunity to repurpose the content and drive massive traffic and improve the domain authority of the site. You can turn the eBook into a blog series and generate the sale of an eBook plus drive traffic to the site. You can use long-form content to create a great infographic and submit on high authoritative sites. This will not only drive traffic but help to build the links and improve the domain authority of the site. Turn chapters of the guide into slides and submit on popular sites to improve the referral traffic to the site.
The Bottom Line
There has always been a place for short-form content. But, long-form content already has a strong position on the web. From higher rankings in search engine result pages to better business opportunities in generating lead or sales, it is difficult to ignore long-form content. Thus, start creating long-form content or hire someone to stay ahead in this competitive industry.