How to Write SEO-friendly Content in 2017
The rules of creating SEO-friendly content change at the velocity of sound. Those tricks that were popular several years ago were changed. It goes to show that if your overarching aim is to make your blog or portal popular, you need to track the latest search algorithms and search engine rankings. The prime objective of this review is to help you study up on the content creation strategies that will be well regarded in 2017.
If you wish your site or blog to be the best one, high-quality content is your overriding priority. So, how to produce the content of an excellent quality? What rules to obey? Let’s analyze this issue in greater detail. Below, we publish several tips that will definitely allow you to forget about mediocre content. You’ll see how to create interesting to read articles and enhance your brand promotion.
Blog Articles Should Be Long
Trying to make your blog popular, don’t forget about your overarching goal – to turn your visitors into customers. Try to expand the length of your blog articles up to 1500 words. This advice will definitely help you get the maximum traffic. In current times, the chances that long-form content will be linked from the other website are higher. Besides, such articles lend credibility to the promoting brand.
Share the Content
You are definitely long over creating the content. Nevertheless, you waste your time in vain if no one reads it. There through, you should share your articles on social networking sites. Substantially all prospective customers are the users of social media channels. So, you should incorporate social share buttons under each piece of content.
Research the Theme of Your Article before You Start Writing
Before you start working on the foremost amazing article, spend some time, researching the theme. Always take the information from reliable resources and before you add these data to your article, recheck the source. To attract more clients to your brand or to have more followers are the matters of near consequence to you. So, you need to be confident that the information added in your articles is valid.
Develop Your Keyword Strategy
The thing you need to bear in view is that all rules you applied before can’t be used now. You can’t use one single search item. Instead of this, you should apply the rule of topical search – when you search the information using not only a primary keyword but related synonyms as well. In the upcoming year, Google continues using the semantic search engine. It goes to show that all smart marketers should focus on themes but not on separate keywords. You should find all related keywords and insert them in your article. On top of that, don’t forget to use conversational language as well.
To develop the working keyword strategy, make a research around content themes. To get through this, you need to choose the topic and create the list of all specific keywords. After that, you may use different tools that will help you generate the keyword data. These are:
• Google Adverts Keyword Planner;
• Google Suggest;
Having done it, you need to subdivide your keywords into the following categories: tail or head. In many ways, head keywords are generic notions that can’t give you high ratings. Tail keywords are used not so often but they are more specific and they will entice more visitors to your site.
Link to Your Sources
This is a rule of the Internet etiquette. When you use the information published on the other website, don’t forget to hyperlink back to this portal. Even if you presume that it will influence your web traffic, citing your resources is necessary. To avoid the impact on the web traffic, you can use the feature “open link in another window”. Citing your resources will definitely help you get backlinks.
Make your Content More Exciting
Always try to use exciting and bright verbs in your web writing. For instance, you may use the verb “killing expanses” instead of “cutting expanses”. In doing so, you will make your article more attracting. Besides, try to reduce the usage of Passive Voice to the minimum. When you use this construction, you make your sentences not so interesting and less exciting.
The Significance of the Unique Content
If Google finds out that you publish plagiarized content, your webpage will never be ranked above the web pages of your competitors. For that reason, your content should be unique and written from scratch. In current times, there are lots of software products that allow you to monitor the uniqueness of an article. Some of them should be installed on your computer, some of them run online. For instance, the services like plagiarism checkers will check whether your content is plagiarized or not online. You will get the result of a check-up almost immediately.
Chop up the Content
If you are working on a poem or a novel, it is your business when you start and end your paragraphs. Nevertheless, if your prime objective is to write for the web, you should adhere to some rules. Your paragraphs shouldn’t consist of more than 4-5 sentences. Otherwise, it influences the readability of your article.
Use Short and Clear Constructions
Your overarching aim is to attract the reader to your portal. For that reason, try to express your thoughts clearly, avoiding long constructions and meaningless buzzwords.
Control Your Competitors
You are not the only author writing about one particular theme. You definitely have competitors. Before you start picking all necessary keywords, you need to spy on your competitors’ sites. This is a fair opportunity to check what keywords your competitors use and follow their example.
We hope that our pieces of advice will help you create high-end content and increase the number of your followers or attract more customers to your product or brand. In the current year, you need to keep your mind on the creation of professional and useful content and a good result is guaranteed.