Memes and Business: 4 Tips to Using Media Effectively in Marketing
Most businesses have used some level of media in their marketing. However, you may not be fully aware the media involvement in modern marketing efforts. Changing the way that you approach this field can help you to captivate larger audiences and turn them into paying customers.
Share Photos on Social Media
If you don’t have a social media account for sharing photos, then you’re already making another major marketing mistake. In an era where so many people rely so heavily on social media for information, failure to have an account can seriously hurt your business. Visitors to your social media sites don’t just want to see long blocks of text. Instead, they want to view what it is that your business really has to offer. Uploading photos of your products can help entice customers to make a buy.
Create Realistic Videos
In addition to wanting to know what products look like, interested parties might want to see how they work. Creating videos that you share on your website and on your social media pages allows them to do just that. Make sure the videos are realistic though. While some level of staging is necessary to create a video of a high quality, people are often skeptical of what they see online. If your video looks too forced, it may turn away more people than it attracts. Video-focused websites like YouTube and Vimeo have resources to help new video publishers learn. You can also look up videos from other businesses that use these platforms, like ACN Inc. or Google, and see how they structure their videos. Learning from those who had success before you is always a good business strategy.
You’ve probably seen memes shared all over social media, and people often even refer to them in real life. When you have a catchy meme, you will likely find that viewers remember it. In fact, when shoppers come into your store, they may tell you how funny they thought the meme was. In your development of memes, make sure that you exude a great deal of cultural sensitivity. Some memes do border the line of political incorrectness, and you want to avoid acting in that manner.
Keep Some Traditions
Some companies scorn print media because they feel as though these methods are antiquated. While you certainly want to heavily venture into the online world of marketing, keep in mind that not all of your customers pursue information in this way. Understand that members of your target audience can help you develop techniques that are right for them. If you choose print marketing, work to create advertisements that stand out from the rest. For example, you don’t want your advertisement to get thrown away with the rest of the weekly circular.
Connect with Social Media
Having a social media page is a bit different from actually connecting with customers on social media. Connecting means that you provide them with updated and relevant content; connecting means that you answer their inquiries. You may even want to post questions that they can respond to. In fact, some businesses will have contests on their social media pages. For example, you may ask a trivia question and provide a free gift with an upcoming purchase or a discount to the first 20 people who answer it correctly.
Evaluate on a Regular Basis
When dabbling in the world of media, you have to get ready to embrace changes. In 2017, this environment changes so quickly, and you if you aren’t aware of the latest technologies or developments out there, you could see your competition go flying in front of you. Make it a regular goal to evaluate the forms of media that you are using and to consider how you could improve on them.
Modern consumers want more than some text on a page. They want to have a clearer visual sense of what companies offer. Integrating techniques that involve media can help you to do just that.