These days, social media is playing a vital role in our lives. The opinion making process which was once the domain of intellectuals has now been taken over by Social Media. Marketing for any product requires access. The best access is provided by Social Media which has infinite number of users. Anything and everything can be marketed through Social Media. However, the important catch here is that how you prepare your stuff to be marketed. A well thought out and nicely structured ad can catch the attention of millions of Social Media users across the globe, within a blink of an eye. Social Media users generally are looking for a trend or anything which becomes viral on Social Media. The baseline is that it should have attractive stuff which is different and interesting simultaneously. Marketing through Social Media is the most lucrative medium of marketing as the probability of reaching people at international level is more. Therefore, Social Media can be termed as giant in the field of Marketing.
If you are a newbie and you want your audience to grow, the content about your product should be mesmerizing and igniting. There is an option of adding a picture while tweeting, allowing up to four photos. The choice is yours. You just have to make sure that whatever you do, make it look appealing. This will help you in increase your number of followers. The other strategy should be to target followers. This can be done by a very simple technique. Once you are on twitter you will see big successful names working in every field. Open their follower list and start following people. Most of them will follow you back.
It should be your daily routine to update your content consistently and be present 24/7. You should be updated with all the latest trends. You should be the first person to enlighten your followers about any latest news. It will shine your image in a positive way. Try to keep your posts concise, to the point, fascinating and riveting. There is a site called Meet Edgar. It helps you manage your content in the best way. You can use it for twitter, Facebook and LinkedIn. If you are preoccupied then you can schedule posts so that your content doesn’t dry. You can also use Meet Edgar to upload custom images for your Facebook, Twitter and LinkedIn posts.
Know your followers
You should know the interests of your followers. You must have knowledge regarding their likes and dislikes. You can easily do this by asking them questions like where they are shopping online, eating out, and spending time with friends. Make deals with such places! Display those deals in your posts. Post such offers on social media and attract more attention. These steps will help you boost your business and will help you increase your followers even more.
You should always take out some time from your busy schedule to interact with your followers. Live sessions are worth more because a post can be read later but live session is once in blue moon. So, your followers will try not to miss it. Listen to their queries and try to solve them at as soon as you can (reasonably). Ask them if they have any recommendations in mind. Apply them if you feel appropriate about those recommendations. If you fulfill their needs they will choose you over some other guy who is in the same business. Always be positive to them and never take their harsh words seriously. Be polite every time.
You should always remain focused on your social media presence. More channels means more content, so try to work on one channel before adding another. Then identify what works for you and run with it rather than making things difficult for yourself.
Always try to use a unique hash tag. It should not be random and repetitive. It should be easy to remember, small and interesting. Use them in your posts for marketing. You can also take help from sites like social mention, sprout social and Wipro.
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