8 Must-Have Apps for The Ambitious Digital Marketer
With 80-90% of mobile minutes spent on apps, it’s safe to say that mobile apps offer significant value and appeal. But as we know, apps are not just recreational. The life of a digital marketer is often hectic, but there are many apps on the market that can assist a great deal in the day-to-day grind. With so many to choose from, it can seem like a daunting task to figure out which apps are the most helpful and why. To save you valuable time and money, here’s a curated list of the top apps for the ambitious digital marketer.
1. Perch
Perch is designed with small businesses and marketing teams in mind. It allows you to keep an eye on the social activity of your own business, as well as competitors and others across the country. This app works particularly well for restaurants, bars, local retailers, spas, and salons.
When you open the app for the first time, you will need to sign in via Facebook or with an email address to create a Perch account. Once this is done, you can search for businesses. You can claim your own business and add competitors to your ‘watch list.’ Then you sit back while the information is gathered, at which point you can monitor your feeds.
Perch will track your posts on social media, alongside your business reviews and those of your competitors. It’s available for iPhone, Android, or browser. You will receive notifications when your business receives a new review, a weekly digest to sum up your business’s activity, and a social media run-down of your brand’s performance.
This app will save you a lot of time and will keep you informed and engaged with your online customers. Perch also provides all the information you need in one place, rather than having to flit between multiple social media accounts and review sites. You can use Perch to review and interact with posts by liking, sharing and responding to them.
Perch tracks all the giants: Facebook, Twitter, and Instagram, alongside reviews from Google and Yelp. All images tagged to your location via Instagram will also be tracked.
Perch is a fantastic app for the ambitious digital marketer looking to save time, particularly those in smaller companies who are looking to streamline their social feeds and take their online presence to the next level.
2. Nimble
Nimble is the go-to app for any digital marketer looking to learn more about the important people involved in their marketing mix. From pursuable prospects to partners you’re engaging with in meetings, Nimble allows you to manage your relationships and personal agendas. This app (also available in your browser) combines the features of most high-end CRM systems alongside social media connectivity. Nimble also integrates with a variety of apps that make it super useful, including MailChimp and Zendesk.
You can quickly discover more information about potential connections using Nimble’s discovery tool. This tool is ideal for marketers hoping to diversify and expand their professional network.
3. Pagemodo
Pagemodo was designed with Facebook ads in mind. You can create your ad in this app’s design studio, ensure that you reach the right audience with simplified targeting tools, and optimize your Facebook ads with easy-to-use analytics.
Pagemodo is fantastic for digital marketers in a hurry who perhaps don’t have much time to spend tweaking their Facebook ads, as they are busy with other things, such as PPC. Pagemodo will help you squeeze every drop out of your social marketing budget, and you can get it up and running in no time.
4. IFTTT
IFTTT is a complex beast which, if mastered, will prove invaluable to any digital marketing team.
This tool is free and allows you to automate processes based on events or incomes. An example of this is if there was an article posted on a specific website. The automated outcome might be that the article is then shared on your social channels – without you having to do anything. Each process is referred to as a ‘recipe’ and can be downloaded for future use.
Though IFTTT may be difficult to get your head around, it can play a really useful part in your marketing mix and can be used to do a range of useful things. Take a look at these interesting and useful recipes for IFTTT to see how it could change your daily life.
5. Dynamic Signal
Dynamic Signal is one of the best content distribution tools out there. You can use Dynamic Signal to distribute your own content or content gathered from the web and then share it with your employees. The idea is that you can use your workers as brand ambassadors: they can re-share this content on their personal social media profiles.
Making your employees advocates of your brand is a sure-fire way to gain additional exposure with very minimal cost or effort required.
6. LastPass
Now you can now make lost passwords interrupting your work schedule a thing of the past. LastPass is a great solution for anyone who regularly forgets their login details and passwords. That makes most of us!
In fact, the more ambitious you become, the more responsibilities you take on, the more passwords you need, and the greater your chances of forgetting one of them.
7. Shopify E-commerce Widget
Shopify is an e-commerce store creator with a fantastic selection of plugins, integrations, and widgets. This ‘buy button’ widget allows online merchants and bloggers to display their shop front in a professional-looking way on any website that they run, including those built with WordPress or another CMS.
This reduces the distance between customers discovering your products and purchasing them, allowing them to browse the items and purchase straight from the blog or website. These widgets allow you to display your entire catalog of items (or just a select few) and place them exactly where you like. It’s ideal for those wanting to be in the driving seat of their site design. A simple copy-paste of the code where you’d like to place the widget, and you’ll have it up and running. This is a brilliant way to showcase your product offering directly on your content pages. What more could you want as a digital marketer?
Shopify can also be entirely run on mobile — meaning you can track sales on the go!
8. Greenify
Greenify is an app for Android phones that runs in the background and helps to streamline your phone’s performance, preventing your battery life from being drained unnecessarily. Any digital marketer needs to be able to rely on their phone to work and respond to emails on-to-go.
If you’re looking to stay on top of your inbox while traveling to conferences or client meetings, then consider Greenify – it could be just what you’re looking for.
