Street View: 5 Ways to Make Your Offline Shop Inviting
Store owners can appeal to buyers and snag valuable foot and vehicle traffic by creating pleasing front window displays. Though shopkeepers can’t control how many people choose to enter their establishment, they can increase the likelihood of a sale with proper displays.
How can stores use window displays to grab the attention of potential customers? When putting up showcases, retail stores must consider an array of factors, including the color schemes that are shown, products put on display, and the positioning of these items in relation to window shoppers. Below are a few tips that can captivate individuals as they pass by your store, and convince them to come inside to learn more:
Make a Quick and Meaningful Impression
According to a study conducted by Urban Development Services, store owners only have 2.5 seconds to compel shoppers to enter their store. Retail stores must be able to present potential customers with a unique and interesting message to the point where they will delay plans in order to check out the shop.
It is crucial that merchants utilize lighting angles and bright colors to bring out the appeal in their products and convince shoppers to come in the store. These eye-catching displays should represent the store as a whole, and provide a clue as to what passersby will find when they decide to enter.
Position Products at Eye Level
Having a singular and evident eye-level focal point is vital to attracting potential shoppers. Regardless of how you decide to set up your displays, positioning surrounding decorative items is key. This way, buyers understand the showcase product is and, by extension, what your store offers. When shoppers can quickly deduce what they are looking at, they can better determine their level of interest and enter the store.
Cycle Out Displays Regularly
Chances are that the shoppers who pass by your store once are likely to do so again. With repeat customers constantly walking by, store owners can capitalize on this foot traffic by changing out window displays on a regular basis.
Not only does this cycling showcase new merchandise to new or returning shoppers, but also ensures that retail stores remain up-to-date on seasonal trends and customer interests. Visual merchandiser Linda Cahan claims that leaving window displays the same for more than two weeks will diminish buyers’ captivation.
Don’t Overfill and Overwhelm
One mistake many shop owners make is overwhelming shoppers with their window displays. The reality is that more does not always mean better, and retail stores should be careful about how they fill their window displays.
Decor and visual appeal are crucial to convincing shoppers to enter the store, but the positioning of these extras requires equal consideration. Take care not to overfill windows with frivolous items that are irrelevant to the product being showcased, and keep things as simple as possible.
Keep Display Items Secure
Just as passersby may find themselves attracted to your storefront, so may burglars. Aside from reinforcing windows to ensure safety and security, retail owners should be wary of placing their high-priced items in the displays. Consider taking down the focal point of your display upon closing to reduce the risk of theft. Store owners can compare business insurance quotes ahead of time to protect their merchandise against possible break-ins or damages from customers.
You know that your store is full of useful treasures that customers will just love, but you have to get them in the door first. Use creative window displays to draw their eye and bring them inside so you can help them find exactly what they want and need.
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