Every business is concerned about generating prospects and leads via specific social media channels.
However, people often miss out on Twitter as an integral part of their social media marketing strategy and tend to overlook the greener pastures associated with this social platform. To be exact, Twitter offers a host of creative ways, helping businesses generate loyal leads.
Earlier, generating leads over Twitter was substantially easier courtesy ‘lead generation cards.’ Now when these have been discontinued, it becomes exceedingly important for us to revisit the lead funnel and put other techniques to use.
In this post, we will be talking about three techniques which will surely help businesses find prospects and their next set of customers, via Twitter:
#1. Automating Search Funnel for Qualifying Keywords
To be precise, Twitter offers a host of questions and opinions— targeting several niches. This is where Advanced Search comes to the fore as it allows users to find specific keywords and phrases for their business-centric requirements.
Be it identifying relevant comments or jumping right into relevant conversations, Twitter’s ‘Advanced’ search function can quickly help turn lead into a special sale. The idea here is to automate the search funnel using the Advanced search option and look for qualifying keywords that are unique to a given niche— relevant to your business.
While this is a broadened perspective to study, a deeper segregation would offer two distinct approaches towards handling the Advanced Search feature. However, it all pans down to the specialty and niche of a particular business.
The first step towards leveraging the Twitter search funnel is by going to the Advanced search option and checking for related stuff in the search bar. It can either be the exact phrase or any combination that you think might yield searches.
In addition to that, you can also look for locations, tweet moods, and account based searches. Now when the desired tweet is up and running, it’s important to interact with the same using direct messages, preferably.
Email Notifications via IFTTT
There are times when searching for tweets can be time-consuming. This is where IFTTT or If This Then That comes in handy. If the company or even you as a marketer has a lot of potential searches to look at, the best approach would be to create an applet and automate searches based on the same. Therefore, whenever a tweet particular to a given keyword in the applet is drafted, a notification with readily show up.
#2. Using Twitter Ads
Get one thing straight— even if Twitter has done away with the first generating cards, one can still use the adverts for driving traffic to the landing pages. The idea here is to turn your marketing approach into a giveaway of sorts.
While this requires you to make use of a paid advertising campaign, the perks easily outweigh the concerned prices. Promoting a giveaway is one way of generating leads— mostly in exchange for email addresses.
Setting up an ad campaign is very simple as compared to the ones encountered over AdSense or even Facebook. One needs to hit conversions and click on the campaigns. Once the drive name is decided, conversion tracking can be set— as per the budget.
Lastly, one needs to select the audience for a specific advertisement. Businesses must realize that advanced targeting is a great approach to Twitter, where users are mostly busy bashing others. This is the reason many companies are already leaving Twitter when it still has a lot of untapped potentials. For example, if a business deals with issuing identity proofs like Aadhar card— it needs to understand advanced targeting better than others. Country specific services, based on demographics, interests, and followers can, therefore, be rendered using Twitter adverts— tapered down to advanced targeting.
Apart from that, one can also choose how the ad is going to be displayed and what tweaks can one make to the same. The budget for any campaign needs to be discussed beforehand. Finally, it all ends with Twitter cards which reveal the necessary information associated with the campaign— including headlines, giveaway links, and even images.
Having a remarketing pixel can also help generate more leads— specifically via the website. In all pans down to landing pages that work more like lead magnets. Therefore, if visitors are making use of your adverts, then those ads must be costing less as compared the ones served to a static audience.
#3. Broadcasting Live Video
Good news, Periscope or Twitter’s live streaming feature is now embedded within the application. This approach showcases your real potential as a marketer— revealing even the far-fetched details about your organization and rendered services.
Seeing is believing and this is what broadcasting live video can help businesses with. Selling products over Twitter isn’t easy, but Live broadcasting is certainly one of the better ways of dealing with this loophole. Apart from regular representations, you, as a marketer can also show product usage, product hacks and other stuff which a user might find difficult to decode.
While a full-fledged sales pitch isn’t recommended, one can hit the same along with relationship building and value-based services.
Twitter is currently an overlooked platform that might just be the next big thing when it comes to generating leads. Although this social platform is pretty old, it still has a lot of steam left in it. The concept of lead generation cards has now be discontinued and for someone looking to find prospects— these strategies mentioned above can surely be a handful.