Marketing Ways That Are Still Effective: Old School & amp; New School
The success of any business lies in the marketing strategy a company is using. If a company can find an effective marketing strategy, then success is imminent for the business. There is no way a company can do well without employing the best marketing ways. There is always the question of whether to use old school or new school marketing ways.
Old school or new school marketing ways?
While a company may be tempted to pick on either old school or new school marketing ways to steer its marketing campaign, there is need to balance between the two. Actually, combining old school and new school marketing ways is the best way to make an effective marketing strategy.
The trick to success is only picking on the best marketing ways from the two. Therefore, we will highlight the leading old school and new school marketing ways that are still effective.
Effective old school marketing ways
Here are the most effective marketing used in the past but can still work wonders in the present times to produce great results.
One of the most effective old-school marketing technique is the use of promotional gift to entice customers. Who doesn’t need an extra item? Research shows that majority of consumers would pick an item that has a promotional gift as opposed to that which does not have a gift. This research shows that promotional gifts are still effective in enticing customers to buy products.
Trade shows is an old-school marketing technique that is still effective even in the present times. Trade shows usually tap into a new market altogether. According to a research by Center of Exhibition Industry Research, 88% of the attendees in a trade show usually visit the company for the first time. Therefore, a company can make a good impression that will help in converting this huge percentage of potential buyers into real customers.
Sending direct cards to potential customers is still an effective marketing strategy that businesses are employing. Since the online platform is not very safe, some companies would rather send postcards to their potential customers in the locations they are targeting. According to Direct Marketing News, 4.4% of postcards receivers in 2012 responded. This shows that a company can gain marketing grounds by posting directly to the potential customers.
Email marketing is still effective though some businesses are discarding it. There are people who still read their emails and respond to promotional messages. The response may be direct or indirect.
Effective new school marketing ways
Here are some of the modern marketing ways that are effective.
Social media marketing
One of the leading marketing techniques is social media marketing. The heightened popularity of social media has seen marketers take advantage of the big numbers to market their products. This is the most trending marketing technique and hence a company cannot do without social media marketing. Companies that ignore social media are edged out of competition.
Pay per click advertising is also a new school marketing technique that is very effective. Given the fact that 97% of consumers search for businesses online, it serves well to pay for a space on web pages with high traffic.
Point-of-purchase marketing (POP)
Though this marketing technique was used in the past, it has evolved, to include new ways of targeting the consumer market. The whole idea behind this marketing technique is to capture an audience that is already at the point of shopping ready to purchase. This means that a company has to make a promotional offer to get the audience to pick on their item. Research shows that 64% of consumers are likely to switch brands if a deal is offered at the point of buying.
The above mentioned represent a combination of both old school and new school marketing ways that are still effective. A company looking to develop a marketing campaign should consider using the above-mentioned marketing strategies.