3 Essential Marketing Apps Not to Overlook in 2017
The success of a marketing effort is only as great as the technology which supports it. Today, apps are a form of assistance for employees who could otherwise be overwhelmed by their workday. Apps have found their way into the professional world, and their usage is rising. In fact, as much as 90% of all time spent on a cell phone is spent in an app.
In addition to quantity, the types of apps you choose matter. Better apps are emerging every day that make it easy to realize just how important an upgrade is for your smartphone. Here are three new apps that are must-haves for marketing professionals in 2017. They were selected based on a combination of practicality and ingenuity.
Content creation is not possible without SEO. And SEO relies on keyword research. Whether through direct methods like Google Analytics or through second-hand ones like marketing blogs and seminars, good marketing professionals keep up to date with keywords. It’s easier to stay on top of everything in this area if you are using a more direct source. Not to mention, it is simply essential for those who are really serious about achieving their objectives this year.
Keyword Explorer is an app that provides monthly reports on the trendiest keywords for any industry. With one annual payment, you can get access to thousands of keyword reports. That isn’t the only feature it has to offer. You can view past keyword reports as well as SERP analyses, and there are many ways to customize exactly what you need.
What sets this app apart from other keyword tools? You can use it to really specialize in your industry and get the most relevant results. Know the volume, difficulty, opportunity, and potential for each word or phrase. If you’re unsure about the significance of any information, the app provides explanations that are easy to digest.
In 2017, no one should be left wondering how content is being received. Experts say that now more than ever, those in business need to pay attention to the traffic surrounding their brand or company. And if your current tracking methods leave something to be desired, the solution has just emerged.
The app BuzzSumo will show you information about your viewers, but that’s not all. You will also be able to track the way your content has been spread through links and across social media. The way the interface is set up makes it really easy to compare with previous posts and recognize patterns.
One feature that really sets it apart from other programs is how organized and easy-to-use it is. There is no need to “get familiar” with software when it’s this simple. Another feature is its notification option. If you would like to be alerted whenever your keyword is used–anywhere on the web–you have the option with this app.
Social media can be a double-edged sword in the marketing workplace. As much as half of all employees say that there are no restrictions on social media usage at work. For some, it’s an essential part of the job. For others, it serves only as a distraction. And for a lucky group of people, it plays both roles.
The app Buffer allows you to manage social media accounts whether personal or professional. It is aimed at popular platforms, including Pinterest, Facebook, Instagram, and Twitter. Sometimes posting to social media can be too quick of a process. By the time you wish more thought had gone into a new post, the damage has already been done. With Buffer, you can take your time constructing a post, mull your ideas over, and time when it goes live.
Give these three tools a try and see how they can benefit you. Think of the investment as business insurance for a busy marketing professional. You don’t need to have new apps, but with them, you could smooth over some hiccups at work. Hopefully, they will boost your productivity and give you confidence in organizing your work goals for 2017.