Remote working is gaining traction across the globe. It is no longer just a buzz-generating trend, but a viable alternative to traditional employment. This practice, however, is not a one-size-fits-all solution and is also linked to both management challenges and opportunities. So, how does one go about recruiting a remote team of marketers and achieving outstanding results?
The game plan
The push towards adopting remote work practices comes from several directions. One of the most obvious advantages is certainly cost reduction. There are a lot of overheads that come with traditional teams, which means big trouble for agencies operating on a shoestring budget. On the other hand, some of the primary concerns involve productivity and the lack of direct oversight.
Communication, of course, plays a vital role, and it goes without saying that it must be at a top-notch level. Likewise, the art of planning ahead and setting deadlines is paramount. It empowers agencies to produce a stream of consistent, high-quality content and to do it on time. There is no need to let operational challenges pile up and become major problems, causing management hullabaloo.
On a schedule
Hence, managers and marketers have to come up with a sound schedule for posts, campaigns and other marketing elements, so everyone can meet specific content-creation needs. Be crystal-clear about your expectations: explain how the efforts of remote workers can contribute to the company’s goals, or how they may stray away from the mission.
At the same time, try to make remote employees feel like a part of the team. If they gain a sense of being informed, appreciated and valued, then they will be inclined to reward you with high-grade results. Furthermore, look beyond the sterile, formal communication framework. In order to build strong relationships, show the human face of your agency and hold casual conversations.
In this day and age, it has never been easier to overcome communication hiccups with digital tools. Communication technology advances by leaps and bound and blesses us with various tech marvels. This means you are able to pull together a centralized cyber environment for collaboration. For example, you can opt for solutions like instant messaging and video conferencing, or utilize online employee scheduling software.
In any event, everyone needs to be on the same page when it comes to project status, task progress, and individual contributions. Feel free to highlight accomplishments of remote workers, congratulate top performers and point out potential issues. Routine reviews and evaluations help organizations gain a sense of direction and also enable them to revise marketing strategies.
Now, it is highly recommended that agencies assemble a system for measuring performance and set concrete indicators. That way, they can identify performance problems early on and snatch the victory from the jaws of defeat. The same outcome is made possible by the fact that digital tools leave a trace and supply you with a plethora of actionable information.
Finally, managers would be wise to check out cloud-based storage tools in the league of Dropbox. They are unparalleled in terms of granting easy access to workers regardless of their physical location. Finally, there are some excellent project management solutions that streamline management of remote workers, most notably Trello and Basecamp.
Strive to apply similar resourceful tactics to other situations that may arise. There is no shortage of tools that let managers automate tedious, repetitive tasks. This new way of conducting business transforms the way we handle various marketing channels, including email, social media and CRM. Ultimately, this permits us to make our communication systems run like clockwork and gain a powerful edge in the market.
Managing employees across time zones and different continents is a daunting task. On the brighter note, there are several ways to pull smart management off and deliver hard-hitting results. So, harness the power of cutting-edge technology, foster the culture of open and straightforward communication and create metrics for measuring marketing performance. Deal with misunderstandings that plague remote communication and take advantage of these smart management tips to stay on top of the marketing game.